An agent who writes weekly blogs found that another agent was reproducing them word for word on their own website.
Michelle Wilden, of JDG Estate Agents, says she only found out that her words were being used by JBM Estate Agents because another agent tipped her off.
She told EYE that she had traced use of her blogs all the way back to February this year.
She claimed the other agents had also used her ‘selling tips’ columns.
She said: “My blogs are quite personal. For example, I might talk about how I have been sitting in a client’s house that morning, so to see those exact words reproduced by another agent makes me very angry.
“I am going to call them, although they have said they will not speak to me. They have also blocked me on Facebook and Twitter.”
She said she was particularly concerned as to how her Google ranking might have been affected.
A furious altercation unfolded yesterday and the day before on social media as Wilden demanded explanations.
She tweeted: “Hello @jbmestateagents please could you let me know why you are using MY BLOG as your own? I wrote this.”
JBM replied: “The articles referred to have been removed. Thanks for bringing the matter to our attention.”
The firm later tweeted: “The articles should not have been reproduced without the correct permission being obtained. Apologies.”
Unimpressed, Wilden tweeted: “@jbmestateagents as I said, I would prefer to speak to you. I would like to know why? I write every piece myself. It takes hours. Why?”
She later tweeted: “I can feel a new blog coming on . . .”
JDG Estate Agents operates in the Lancaster and Morecambe area, whereas JBM Estate Agents are based in the Scottish borders.
JBM Estate Agents told EYE yesterday: “Some of Michelle’s property articles were reproduced without her permission. They have been removed and our sincere apologies have been tweeted and emailed to Michelle.
“We will be introducing stricter guidelines and tightening our procedures in relation to the content that is published on our social media platforms going forward.”