A former Winkworth and Foxtons agent has gone solo in an attempt to escape company targets and give “genuine advice” to those buying or selling property.
Josh Tenenblat, a branch manager for Winkworth and assistant manager for Foxtons over the past decade, has launched his own sales dedicated brand titled JT Homes.
Tenenblat told EYE he is ditching the high street branch and is currently working from home before moving to a serviced office.
Ditching a branch, he explains, means he does not need to worry about maintaining a high street office and could focus on clients instead.
He said: “Buyers don’t come through the door. A branch is good for rentals but not sales, it is just about having a presence.
“I will meet clients at the properties and also eventually from an office.”
JT Homes will focus on the London areas of Hendon, Golders Green, Finchley and Hampstead Garden Suburb, the areas he previously covered at the Winkworth and Foxtons branches.
Tenenblat says he will be offering a more personalised service and wants to change the way people view estate agents.
Unlike other agents, Tenenblat said, he is from the area he serves and so in many cases will be working with his friends and neighbours.
He said: “There comes a time when a person with energy and ambition decides to move out of their comfort zone and use their skills and talents to build something for himself, his family and hopefully to also benefit the community.
“Having been involved in hundreds of property transactions and been through the buying and selling process in a personal capacity too, I fully understand what an emotional experience home buying can be, with large sums at stake and the unavoidable risk that the deal may fall through.
“I focus on providing a personal approach and giving quality advice tailored to each and every client, seeking to make their property transaction as stress-free as possible.
“I am truly passionate about successfully matching people with homes and believe in really getting to know each client in order to gain a proper understanding of what they are hoping to achieve.”
He has taken a novel approach to the launch with a competition to win two Red Letter Days experience vouchers worth £200 each.
The prizes will go to whoever takes the most creative selfie next to one of his agency boards dotted around north-west London.
Entrants must follow JT Homes on Facebook, Twitter or Instagram and post their picture with the #SelfieWithJT.
He currently has five properties listed on his website but says a few are off-market currently.
Listings will eventually appear on Rightmove and Zoopla but Tenenblat said he is waiting for some IT issues to be resolved.