Property Industry Eye is adapting to a world that feels as if it has turned upside down. We had all seen it coming for weeks but nevertheless the changes have been extraordinarily swift and dramatic. Whilst enormously disruptive and financially serious for many businesses its amazing how people adapt to adversity, and I think that even in these early days we can already see signs of acceptance of the new ‘normality’.
Here at EYE we are taking a pragmatic view of how things are likely to go in the coming weeks and months. If everyone follows the government advice, uses common sense, and realises that careless or selfish individual actions can have widespread and potential devastating consequences, it will make life and work, in a time of isolation and distancing, a whole lot more bearable – and we’ll get through it in a shorter timescale.
Many of you have been kind enough to tell us that in this difficult period EYE is viewed, even more than usual, as a key source of reliable information for the industry. Someone wrote to say ‘Your reporting has never been so important.’ and we take that responsibility very seriously indeed. We will do our best to keep you connected and informed. It’s clear you want to keep in touch because the read and comment counts on some stories are truly spectacular!
We will bring you the news on a daily basis but you will understand that there may not be quite such a quantity of stories as you are used to seeing. We will be extra careful about the use of ‘News Flashes’. When we do one you can be assured it will merit the title of ‘News Flash’. Any other important information that we feel you should know about right away will be titled, ‘EYE Information Update’.
FREE ADVERTISING OFFER TO HELP SMALLER BUSINESSES
We are conscious that suppliers to the industry are facing a temporary but serious downturn. If agents are not earning then they are unlikely to be spending. For companies with resources and savings there is something of a cushion. They can continue their messaging and will weather this storm and be ready to get back to ‘business as usual’ in due course. But for smaller companies the prospect of much reduced or zero income for an unspecified period is of course extremely concerning.
At EYE we want to do something to help. We have trimmed our costs and we have some lovely, long-term clients who are continuing to spend with us. We are extremely grateful to them. This enables us to continue our news coverage and to make an offer to help small suppliers through this lean patch.
For industry suppliers with a turnover of less than £250,000 per annum (last published accounts) we are offering a free advertisement on EYE for the time being. No charge. No strings. All we ask is that you are still ‘open for business’ in the sense that you or your staff are available by phone or email and that you can respond to potential customers if they want to contact you. It’s a way of letting people know you are still around and that one day there will be business to be done again.
Supply us with a 72dpi jpeg file measuring 300px wide by 125px deep, and a URL to point at. This offer is subject to availability. Send your advertisement to me: firstname.lastname@example.org
At this testing time, when we are all ‘in it together’, clear communication has never been more necessary or important; especially now that so many of us are working from home and may feel a bit cut off from the usual office cameraderie. We trust that you and your loved ones will remain safe throughout and that you will continue enjoying and contributing to EYE with all your comments, views and news.
We WILL get through this!
Property Industry Eye