Zoopla has this morning unveiled a series of new innovations, including ‘In Search Ads’, My Home, and an improved homepage experience, as it looks to deliver added value to agents, as well as housebuilders and consumers.

‘In Search Ads’, which match the look and feel of a listing, are surfaced to highly engaged users on Zoopla. The ad creatives are built in house at no additional cost and managed by Zoopla and will feature on the listings search page.

The product, which has increased targeting capabilities, will have a flat monthly cost meaning the more impressions that are purchased, the lower the cost will be for agents and housebuilders.

Zoopla has also launched a series of enhancements to the My Home experience, which launched in April, including the launch of ‘Similar Properties for Sale’. This feature enables users of My Home to see similar properties to theirs currently for sale on Zoopla and easily compare attributes and asking price without having to create a new search.

For housebuilders, the acquisition of Yourkeys is already enabling further innovation. Yourkeys reduces the time to complete reservation from 2.5 hours to 25 minutes and its integration with over 400 mortgage brokers enables real time mortgage application tracking.

Andy Marshall, Zoopla’s chief commercial officer, said: “Providing value for our customers is our number of focus. This is why we’re constantly striving to innovate and improve the experience for agents, housebuilders and consumers alike.

“We hope these innovations continue to do exactly that and ensure we continue to provide a great service to customers.”