A new app has been launched with a view to making it easier for estate and letting agents to film virtual tours of properties and instantly embed them in property portal and website listings.

Holofy Spaces helps agents to film vertical tours on their smartphones when visiting properties they are marketing.

Using the app, agents can create virtual tours in 20 minutes, ready-made for platforms such as Instagram, which are then instantly available for sharing and embedding. There is also the ability for agents to edit tours in-app before publishing them.

Eduard Cristea, Co-Founder of Holofy, said: “Our app provides estate and letting agents with a more effective and simple alternative to existing virtual tours software. Filming virtual tours can now become as easy and natural as filming an Instagram Story,” says Eduard Cristea, co-founder of Holofy.

“In the short period since we have launched, agents working with us are benefiting from higher conversion rates and a competitive advantage. They are able to qualify applicants much quicker and this has resulted in deals being concluded sight unseen, particularly in the lettings market.”

Holofy, based in London, is currently working with agents across the country.

Cristea added: “During the first spring lockdown was the moment when all agents realised they needed to offer virtual tours. Now, during the second lockdown, is when they need to streamline their filming, editing and uploading process to maximise their time and investment,” says Cristea.

“Even pre-pandemic, many prospective buyers and tenants were filming vertical videos of properties during viewings to share with others and act as a future reminder. Now, with the number of in-person viewings unlikely to return to previous levels, an app like ours enables agents to provide consumers with the footage they require in a professional and seamless manner.”