iamproperty has launched a new service designed to help estate agents prepare sales transactions earlier in the process, as the industry awaits the Government’s proposed homebuying reforms.

The proptech firm has unveiled “Sale Ready”, a solution aimed at Private Treaty transactions that brings together key property information, searches and legal documentation at the point of listing, supported by conveyancing from instruction.

The launch follows the Government’s recent announcement of plans to introduce greater upfront information in the homebuying process, including the use of sale packs designed to reduce delays and fall-throughs.

According to iamproperty, Sale Ready is intended to help agents progress transactions more quickly by ensuring sellers have the necessary information and documentation in place before a buyer is found. The company claims the approach can reduce transaction times by an average of four weeks.

The service also incorporates AI-powered analysis of title registers and local authority search timescales to identify potential delays and estimate where time savings may be achieved on individual transactions.

iamproperty, which has operated in the property sector for more than 15 years, is best known for its Modern Method of Auction platform and its movebutler onboarding system. The company says it produced almost 20,000 upfront information packs for auction transactions last year.

Ben Ridgway, Co-Founder at iamproperty, said: “The market has already shown what’s possible when transactions are built around speed and security. We pioneered that with Auction, and it’s completely changed expectations for agents and consumers.

“The challenge now is for Private Treaty to catch up a little. Too many transactions are still slowed down by delays, uncertainty and information coming too late in the process. Consumers want more, agents want more and the industry has demanded it, so I’m really pleased to see the government finally making a commitment to fixing what’s broken.”

He added: “Sale Ready closes the expectation gap for consumers by bringing more information upfront. It makes the government’s aims a reality today.

“Using the same principals we built Auction on; the Sale Ready Pack ensures key Material Information, legal documents and searches are prepared earlier in the process. Sellers are ready from day one, buyers move through the transaction better informed and most importantly, agents have more opportunities to stand out in their market, better manage their pipeline and get paid faster.

“For our Partner Agents the future is already here, and we’re excited to help them along this journey.”