Average rents across Lomond’s network of lettings agencies rose from £1,245 to £1,384 per calendar month in the first quarter of 2026 compared with the same period last year, according to the group’s latest Quarterly Insights Report.

The report found rental growth across all regions monitored by the agency group, with London remaining the most expensive market at an average rent of £2,339pcm, around 69% above the network average.

Kent recorded the strongest annual increase, with average rents rising 9% to £1,031pcm. Elsewhere, rents increased by 5% in Yorkshire, 4% in the North West, and 3% in both the Midlands and Scotland. The South of England recorded annual growth of 2%, with average rents reaching £1,309pcm.

Lomond said activity levels remained strong ahead of the introduction of the first phase of the Renters’ Rights Act on 1 May. The group reported that tenant viewings were up 28% on the previous quarter, while letting appraisals increased by 62%.

The findings suggest demand for rental accommodation remained resilient during the opening months of the year despite ongoing regulatory changes across the private rented sector.

Ed Phillips, group chief executive of Lomond, said: “The UK rental market has carried strong momentum through the year so far, with rents continuing to rise across both major cities and more rural locations, reflecting resilient and growing demand in many parts of the country.

“The increase in viewings, alongside a rise in letting appraisals, is particularly encouraging, showing that tenant demand remains strong while landlords continue to assess opportunities in an increasingly competitive market.”

“As the year progresses, the balance between supply and demand will remain a defining factor. For landlords, that presents clear opportunity, but success will depend on understanding the nuances of local market conditions.”

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