Rightmove is launching a new brand campaign aimed at increasing engagement from prospective home-movers and improving the quality of enquiries sent to agents.
The campaign, which begins tomorrow (8 May), will run across TV, video-on-demand and YouTube, supported by social media and outdoor advertising. It is targeted at a broad audience of buyers and movers, with a focus on helping users better understand affordability using the platform’s tools.
The activity includes a series of adverts produced in the north of England, designed to encourage users to search for properties and connect with agents through the platform.
Rightmove said the campaign is designed to reach up to 90% of its target UK audience. It will debut on TV from 9pm on 8 May, including placements during programmes such as The Neighbourhood on ITV, Gogglebox on Channel 4 and the World Seniors Snooker Championship on Channel 5.
The campaign introduces the line, “When you see what’s possible on Rightmove, you can believe it too”, building on the company’s ‘Believe It’ brand platform launched in 2023.
Rightmove said the activity forms part of its ongoing investment in brand awareness and consumer tools aimed at increasing engagement with agents’ listings.
Rightmove’s chief marketing officer, Matt Bushby, said: “This campaign is about supporting home-movers earlier in their journey, so they approach agents with greater confidence and clarity. By highlighting how our tools help people understand affordability and next steps, we’re helping our partners benefit from better-informed and more motivated enquiries. Reaching the UK’s largest home‑moving audience at scale allows us to deliver meaningful outcomes for agents.”
