Welcome to the 28th UK Property Market Stats Show of 2025 – your go-to weekly YouTube ‘TV Show’ on the UK property market.
This week, I’m joined by Alice Bullard, boss of Nested, as we unpack the key headlines from the 28th week of 2025, ending Saturday 20th July 2025.
Key market stats – week 28 of 2025
✅ Listings (New to Market)
34.3k new listings this week (down from 35.9k last week)
YTD listings are 4.4% higher than 2024 YTD and 7.2% above the 2017-19 YTD average (1.037m YTD vs 993k in 2024) 
✅ Price Reductions
25.6k reductions this week
That’s still only 1 in 7.1 homes on the market being reduced monthly (14.1%)
For context:
• 14% in June & 13.4% in May
• 12.1% average in 2024 • Long-term 5-year average: 10.6%. 
✅ Sales Agreed
26.3k homes sold STC this week (↓ from 26.4k last week)
YTD agreed sales:
• 7.6% up on 2024 (743k vs 691k)
• 14.6% up on pre-Covid average (648k in 2017-19). 
✅ Sell-Through Rate (June, in arrears)
15.3% of properties on the market went SSTC in June
That’s down from 16.1% in May 2024 average: 15.3%-year average: 17.9%. 
✅ Sale Fall-Throughs
6,494 fall-throughs last week (from a 496k SSTC pipeline)
Fall-through rate as % of gross sales: 24.7% (down from 25.9% last week)
Slightly worse than the long-term average of 24.2%, yet far below post-Truss chaos levels (40%+). 
✅ Net Sales
19.8k net sales this week (up from 19.6k last week)
Weekly average for 2025: 20k
YTD Net Sales:
• 568k in 2025
• +5.8% on 2024 YTD (537k) • +10.5% on 2017-19 YTD (514k). 
✅ % Chance the Home will Sell
June stats showed 51.3% of UK homes that left the estate agents books in June 2025, exchanged contracts (ie, the agent got paid and the home moved on completion); the remaining 48.7% left estate agent books, unsold and homeowner staying in their home. NB – this June stat will change throughout July as more dates come through. 
✅ Stock Levels (For Sale and Sales Pipeline) – 1st of the Month
758k homes on the market at the start of July – 8.3% higher than July 2024
496k homes in estate agents sales pipelines – 4.9% than July 2024. 
✅ House Prices (measured by £/sq.ft)
£346.45/sqft on Sales Agreed in June 2025 – 2.46% higher than June 2024 and 1.48% higher than June 2022. 
✅ Rental Stats
June 2025 with an average rent of £1,826 pcm (June ’24 figure £1,758). 
Local Focus this week …
Maidstone (from 35 min 27 secs in the video)
This current market’s a gift …. So Stop ******** It up
We are in a good market.
Not 2021 hysteria. Not 2022 meltdown. Just a solid, confident market.
So why are some agents still ******** it up with overpriced listings and weak follow through?
Make hay while the sun shines. Or keep blaming the weather while someone else cashes in.
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Some agents don’t care if the property sells. They just care that you don’t get it.
Their bruised ego can’t handle seeing your board on the street, so they’ll overvalue, overpromise, and underdeliver… just to block you.
It’s not agency. It’s sabotage.
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Overvaluing = Emotional Weakness
“But Chris, I have to overvalue to win the instruction.”
No, you just haven’t learned sales psychology
19 out of 20 decisions made, according to Harvard, you need to get emotional buy in FIRST before hitting them with logic.
How do you do that?
Tell a story that makes them feel the consequences of missing the market.
Then, and only then, hit them with the evidence.
Most agents show comps first – and so that is why they arent landing.
The best agents seed fear (emotion).
Fear wakes the homeowner up.
Only then, logic (your comps) closes the deal.
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