Hat and Home has become the latest member to join The Guild of Property Professionals network.

Founded in December 2020, Hat and Home has rapidly established itself as a well-known estate agency.

Ben Gee, founder of Hat and Home, expressed his motivation behind joining the Guild network: “The Guild is a respected and trusted organisation which gives further confidence to the public that we are providing a best-in-class service as we have been hand-picked based on our reputation and operating standards.  The opportunity to help our customers and clients by referring within a UK-wide network of like-minded businesses means we can make the moving process more efficient for everyone involved.”

Gee’s background includes 20 years of estate agency experience, and under his leadership, Hat and Home has grown from a single branch to five branches located on the Berkshire, Hampshire, and Surrey border.

The first branch opened in February 2021 in Wokingham, quickly followed by Crowthorne, then Bracknell. The latest additions of Ascot and Sandhurst went live in summer 2023. From these locations Hat and Home has a wide geographical reach to include the neighbouring towns of Lower Earley, Shinfield, Arborfield, Eversley, Winkfield, Camberley and Yateley.

The growth from one to five branches in 27 months has required a significant investment in people with 29 full-time and two part-time team members. The lettings team makes up five of these.

Gee added: “Our aim is for our customers to have such a fantastic experience when dealing with us that they feel compelled to recommend us. Not content with ‘just’ being recommended we want people to go out of their way to tell friends, colleagues and even strangers about us, purely because we have impressed them so much. To achieve this, we need to deliver an exceptional experience.”

He went on: “Our two greatest intangible assets are our people and our brand.  The role of the brand is to bring the customer to the door of our offices, predisposed to do business with us. The role of our people is to convert that opportunity into revenue.  At Hat and Home, we take brand and marketing very seriously, whether we are marketing our clients’ properties or the brand itself. We operate in an extremely competitive landscape so everything we do must cut through a very noisy and crowded marketplace.

“Our brand evokes a reaction, an emotional response. People smile when they encounter our brand advertising, and they remember what they have seen, which leaves them with a predisposition to engage with Hat and Home. We treat our customers with intelligence and respect, which builds and retains a loyal following of brand ambassadors and cheerleaders who will promote and champion the business to their peers.”

Iain McKenzie, CEO of The Guild of Property Professionals, welcomed Hat and Home to the Guild’s esteemed community.

He said: “We are delighted to have Hat and Home join The Guild. Their commitment to excellence and customer satisfaction aligns perfectly with our values, and we look forward to supporting them in their continued success.”