The Northwood franchise, which has more than 90 offices nationwide, has unveiled a new look for its lettings and estate agency offices.

The managing Director of the firm, Phil Gee, says Northwood branding has had a complete overhaul, to produce a slick, modern and eye-catching update.

He explained: “Earlier this year, a working group of franchisees collaborated with the Marketing Team to develop some exciting ideas for a rebrand. We then commissioned design agency Harrison Carloss to help bring these ideas to life and produce a sophisticated rebrand that is very much an evolution rather than a revolution.

“After several meetings in person and on Zoom, the rebrand has been launched. To be honest, I have been overwhelmed with the positivity towards the new look. Indigo is now the primary Northwood colour with the secondary colour being cherry burgundy and we also have an additional supporting colour palette including (white, gold and teal). We couldn’t be more pleased with the result and the feedback I have had from franchisees has been overwhelmingly positive.”

Northwood is part of the Belvoir Group, and Gee points out that marketing is an area that is constantly evolving and changing.

He continued: “We believe that this rebrand demonstrates our commitment to moving Northwood forward to the next stage and will help our franchisees to stand out from the competition.”

Martin Bradbury, who has owned Northwood Warminster since 2005, was one of the first franchisees to complete the rebrand of his office at 8 Market Street, Warminster.

“I really like the rebrand,” he said. “I think it looks very fresh and contemporary. I was keen to complete the rebrand as soon as possible, as things are always a little quieter in December and now it has been done, we are all ready to welcome new landlords and vendors in the New Year when the market starts to pick up again.

“My team are delighted with the result, and feedback from clients who have called into the office has been very positive. We are all looking forward to an exciting and busy time for Northwood Warminster in 2024,” Bradbury added.