Lord Alan Sugar’s holding company fell into the red this year, the latest data shows.

Amshold – the group through which The Apprentice star holds his property investments – posted a £29m loss for the year to 30 June.

The London freehold investment property market was ‘difficult, with high interest rates, uncertainty and falling valuations,’ the firm said in its annual accounts.

Rent collections from some tenants had also been ‘challenging’ while yields remained low.

No dividends were dished out this year compared with £90m distributed in 2022. And the document warned that although a struggling property market put the firm’s existing portfolio under strain.

Amshold sold some investments, including two properties for a combined £56.3m. They had been bought for £35.6m.