The largest annual piece of client research in the lettings industry has been launched by the Property Academy.

The Landlord & Tenant survey is designed to deliver key insights to lettings professionals and highlights of the report will be announced on June 10 at key industry event Lettings LIVE. ​

The Property Academy is keen to encourage as many agents as possible to take part.

Last year’s survey generated nearly 6,000 responses, with participating agents being given the results.

The research is about the choices that landlords and tenants make. How did they find you? Why did they choose you? And what was it like to be moved by you?

The results can be surprising and often​ challenge commonly-held beliefs: for example, 70% of landlords have left one agent for another, with 75% blaming poor service. Are they leaving you, or coming to you?

Last year’s survey also showed that 66% of tenants think that the fees they have been charged are unfair. How well are your fees being explained to your tenants?

If you are interested to find out how your clients feel about you, what you need to do to improve your service and how you compare with your competitors, you can register to take part at: www.propertyacademy.co.uk/surveys

Once registered you will be sent unique survey links to distribute to your landlords and tenants, along with email copy to make it really easy.

To ensure a good result, it is recommended to send out the links at a time of day when people are likely to complete it there and then, with a quick deadline. The survey closes on May 29.

All agents generating responses will receive a copy of the report; agents generating more than 40 responses will receive a copy of their own findings; and those generating more than 100 responses will receive their own findings compared with the national report.

There is no charge to take part and the Property Academy does not record or pass on any personal data from those taking part in the surveys.

To incentivise agencies’ clients, all fully completed surveys will be entered into a draw with a prize of £500 of Marks and Spencer vouchers.

For further information on Lettings LIVE, go to www.propertyacademy.co.uk