Oh dear! Another spelling howler.
Brown & Merry, part of Sequence, opened in Berkhamsted over a year ago but still haven’t quite mastered the correct spelling of the town, says our spy.
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Ouch, how embarrassing!
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I’m not sure what I’d consider to be more stupid. The firm for allowing it to continue or the client for choosing this brand in the first instance?
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They seem to have generated a great deal of publicity so are probably very pleased!
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It isn’t actually the agent at fault is it? I would guess this is a head office mistake, they provided the copy, signed off the proof etc.
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