Zoopla says that its recently launched In-Search adverts is having a positive impact on agents as well as housebuilders using the service, with more than 38 million impressions delivered to consumers since launch.

A new enhancement to the product also enables adverts to go live in 24 hours. ‘In-Search’ ads, which are shown in line with listings, are hosted on Zoopla’s listings search page,

To date, over 150,00 clicks from high intent homeowners have been delivered to agents and housebuilders, according to Zoopla.

In addition, the online property platform says that multiple targeting options allows agents to reach customers in specific geographies. Housebuilders and agents can purchase In-Search ads based on impressions and easily build their desired share of voice as a result.

Recent enhancements to the product mean campaigns now go live within 24 hours of a customer submitting their assets.

Zoopla is also keen to point out that ‘flexibility’ is also at the core of ‘In-Search’ ads and it can be used by customers to promote their brand or services of their choice such as conveyancing or mortgage solutions to highly engaged homeowners and movers .

Andy Marshall, Zoopla’s chief commercial officer, said: “We’re always striving to deliver commercial success for our agent and housebuilder partners and it’s great to see In-Search ads delivering such strong results for them. Our latest enhancement enables our customers to get their ads live quickly, driving efficiencies and ensuring they can focus on winning instructions.”