Zoopla will be unveiling a major new eight-week marketing campaign on Christmas Day, which will aim to capitalise on the busiest time of the year for the market.

To support its high-performing TV ads (Nana’s Cottage and Kids Party), Zoopla will also be using digital channels to show potential buyers and sellers how Zoopla can support them with their moving decisions and make the most of the buyers’ market in 2024.

This includes using AI-powered locally tailored messaging in 45 local authorities via Facebook and Instagram  – and using YouTube to deliver additional market information to drive consumers directly to local listings pages on Zoopla. Agents in Birmingham, Manchester and Liverpool can also expect to see Zoopla’s iconic purple taking over taxis in these cities.

Programming highlights will include some of the most highly viewed programmes over the festive period including Christmas classics such as Home Alone, The Big Fat Quiz of Everything, Masked Singer and key Premier League fixtures over the new year period.

Zoopla says this is only the beginning of its increased marketing spend for 2024, with this first campaign of the year expected to help agents to get the most from Zoopla and much more to come next year.

Nikki Cole, director of national sales for Zoopla, said: “Without a doubt, it’s been a challenging year for the property market – with factors like inflation, the cost of living crisis and high mortgage rates all having an impact on agents’ bottom line. We’re confident that our new marketing campaign will support agents with a fast start into 2024, and get the nation thinking about and using Zoopla for their next move.”