Zoopla says that more than 4 million homeowners have now subscribed to its its MyHome tool to track the value of their home, up 49% year-on-year.

According to the property website, MyHome is helping to boost valuation leads for estate agents signed up to its platform.

Zoopla says that it can put serious sellers in agents’ sales pipelines, reflected by the fact that 1.6 million homeowners return to MyHome every month to track the current value of their home and gain insights into their local area including:

+ The best agents to sell their property

+ The potential demand for their home

+ Average number of days on the market

+ Average sold price in their area

+ Properties selling nearby

MyHome also features regular push notifications, with personalised content including their home value estimate, local market stats and emails which notify a homeowner when a property near them has been listed for sale or sold.

Rich Hayes, chief operating officer at Zoopla, said: “We’re doing everything we can at Zoopla to get the market moving and ensure a continuous pipeline of serious sellers for agents. Priming these future sellers through our MyHome proposition is a crucial component of this, with lots more exciting innovations to come in this space in the near future.”