Zoopla says that it will step up its support for charity partner Crisis in the run-up to the festive period, with a fresh collaboration that follows the announcement of a three-year partnership in August, as part of wider efforts to end homelessness.

Crisis’s fundraising campaign will be visible on Zoopla’s homepage and will be supported by a series of articles within Zoopla’s ‘News & Guide’ section. This includes advice for landlords wishing to help tenants who may be at risk of homelessness, as well as further information on why Zoopla has partnered with Crisis.

As part of the partnership, Zoopla employees have also been using their ‘Good Deed Day’ to volunteer at Crisis warehouses, stores and Skylight Centres across the country – and have raised over £55,000 this year for the charity.

Alongside this, Zoopla will also be continuing to co-publish research with Crisis on key topics such as the challenges of accessing affordable private rented accommodation for those on the lowest incomes

Zoopla will also be leveraging its Lettings Advisory Board to inform its partnership with Crisis. The Board, which is composed of industry experts and influencers from across the lettings sector, aims to support the sustainable growth of the rental market and create a sector that maintains supply and supports renters, landlords and agents to evolve with the changing market and policy environment.

Charlie Bryant, CEO of Zoopla, said: “Crisis at Christmas is a fantastic initiative and we’re delighted to be playing our part to drive both awareness of the campaign and homelessness, as well as donations to help those most in need this Christmas. We’re just getting started when it comes to our partnership, and I look forward to working closely with both the Crisis team and our agent customers to make further inroads next year when it comes to ending homelessness.”

Matt Downie, Crisis chief executive, added: “We’d like to say a huge thank you to our charity partner Zoopla for their amazing support this Christmas. It is only because of their continued support, that we are able to be here at both Christmas, and all year-round, for people experiencing homelessness up and down the country.

“As the cost of living continues to bite, their generous support ensures that we can provide warmth, companionship and support to people this Christmas and help them take their first steps out of homelessness. Because only when we stand together will we get closer to our ultimate goal of ending homelessness for good.”