Zoopla has reported record levels of both website and mobile activity from January 1–13, with new highs seen in the number of visits across its platform.
On January 13 the Zoopla sites received a record level of traffic at just under 2m visits in a single day, with traffic for the period up 7.3% over the same period last year.
Zoopla’s report echoes that of Rightmove which reported record traffic for the same period.
Zoopla is also reporting record levels of appraisal leads being sent to local agents via its websites, up 38% year on year for the same period.
Zoopla said that in 2014 it had “delivered appraisal leads worth an estimated £150m in fees to its members and is set to smash that figure in 2015 based on early indications and enhancements it has made to its product”.
Mobile traffic also rose strongly during the first half of January, up 32% compared with the same period last year. ZPG’s brands have recently passed a milestone of 5m app downloads with app traffic up 61% year on year.
Zoopla said it has invested in social media, and now claims to have the largest social media presence in the UK property sector, reaching an average of 4.5m people per week via the Zoopla Facebook page alone.
Alex Chesterman, founder and CEO of Zoopla Property Group, said: “We continue to invest and focus on what we do best – delivering exposure, value and results for our members.
“The new records we have reached indicate that in the first two weeks of the new year there are strong levels of home mover interest with mobile once again proving to be a significant growth area as consumers look for constant access to property related information.”
Comments (8)
Three numbers: 220, 176, 153. The first is Z's float price, the second the discounted offering to member agents, and the third is the current share price. No amount of 'talking up' results in this whistle-in the-dark way will help on the eve of OTM's launch. Either the company goes on a massive share buyback binge – or the shares will continue to crash and burn.
WARNING AGENTS BEWARE
With a shortage of property, and with buyer demand still relatively high, its logical RM & Zpla are going to report record traffic from home hunters who looking harder and for longer. I note that there is no report of unique visitors in these stats.
Agents should be wary of this type of information as it is nothing more than the RM and Zpla promoting carefully selected statistics on how wonderful they may appear.
I asked my Rm Rep had he ever heard of the term or saying "damn lies and statistics" he laughed and replied with "yeah, we have that up on the wall in our head office" He didn't understand the sentiment behind it but its shows they have complete and utter contempt for us their customers and hide behind words like consumers of the product.
Please for the sake of the industry lets make a change and come off both of RM and Zoopla.
Agents afraid of change should be aware that the greatest cost is in doing nothing.
"record start to year"…
do you also have
"highest number of agents to leave Zoopla in six month period; since records began ?"
now that's some record.
Zoopla… a record start in Online Traffic… and a record start with their share price plummeting! Moving on… OnTheMarket.com …just the one UK online property portal… it is all that I and thousands of other agents require as it simply forms part of our marketing strategy… the homebuying public searching online will follow the property. Yes, I hear the traction, visits, unique visitors, lead generation etc points however I simply watch my clients searching online as part of their househunting process and it is us, the estate agents, who largely helped promote/fund The Duopoly… so why there are those outwith The Duopoly that think we cannot simply change supplier I do not know. I got fed up with Scottish Power and their poor service… and moved to another supplier… no amount of Online, TV or Newspaper Advertising was going to change my decision. Outsourced non-UK Call Centres, like Online Estate Agents were going to be the future, seems to me that ship has U-turned, I see adverts now shouting that Our Customer Service contact is in the UK. Tesco, Hypermarkets were the future, the Town Centres were dead… what's that?… oh, they're not… about turn?… there is life in those Town Centres! I'll make one further point… all of this is a wake-up call for our industry, real estate agents need to look at themselves and their business and ensure they are value for money… not cheap to get the business!… value for money!… consider real hands-on customer service very carefully and understand that's what we should excel at!… it's what makes us different, if we do it correctly, with honesty, with real enthisiasm, with professionlism… you can look forward to becoming your client's estate now and in the future, and for their friends, work colleagues etc. On Saturday afternoon I got a text from a client asking for help re a house they fancied, through another estate agent… I picked the text up around 6pm and phoned my client, offered advice, spent half an hour of my unpaid time-off just helping one of my clients… there is no fee in it, in the sense that the client isn't buying one of my houses… however, just think about it?… they trusted me, my opinion enough to ask for my help as THEIR Estate Agent!… it's what I have always strived to do, it's a big part of why I am still here after almost 30 Years… and my good lady heard the call, shook her head and wondered why I don't switch off… because I am a real Estate Agent… no doubt one of many out there being actual Estate Agents!… my client didn't text or chat with The Duopoly or a 99p estate agent… they called me!… it's simple really… Estate Agents really doing their job for their clients. The Duopoly are such a small part of what we do… they just market themselves loudly… empty vessels making the most noise!
NewsBoy, I look forward to hearing from you in a years time when OTM knocks RM of it's perch, it's easy to come on here and talk the talk but what are you actually doing and how are you going to spin the story so that vendors buy into this story that it's in their best interest to be on the new site that has far less visibility and traffic, we'll stay on the top two, win instructions and make good profits. Some agents I talk to say that because of what RM & Z charge they can't make a profit, if that's the case you're simply not doing enough business so get out now and stop blaming others.
Chrispy you sound very much like an employee of RM or Z, especially with your attitude that if agents don't like what they are being charged then they are "simply not doing enough business".
Very well done. It is nice to see them doing so well. It is however so very disappointing to see that they are going to lose out so badly to RM and OTM over the next year. I wish it was RM on the losing end of all this but their chance will come next year.
Mind you, they may not be the main losers. Those little internet ONLY boys in their back bedrooms will not all see 2016.
Only 3 days, 15 hours and 31 minutes of the duopoly left
🙂
Which agents would be stupid enough to ditch either RM or Zoopla for a portal that is unproven? OTM is not going to work, end of, if an agent is stupid enough to make the business decision to go with it they are illusional, customers will want RM or Zoopla, which will be used against any agent using OTM