Zoopla has launched its latest marketing campaign designed to stimulate additional demand for agents during the key spring selling months of April and May.
The campaign utilises Zoopla’s new TV ads, which launched on Christmas Day and are centred around giving movers the confidence and tools to help them ‘Win at Moving’ – aimed at driving more valuations for agents.
Estate agents are at the heart of the ads and the broader campaign, and are positioned as the experts unlocking that next move for Zoopla movers.
Zoopla estimates that the campaign will reach more than 50 million people. The advert will run across a range of channels, including Amazon Prime, Video on Demand and YouTube, while key TV placements include Celebrity Big Brother, The White Lotus, Formula 1, Premier League and quarter and semi finals of the UEFA Champions League.
The campaign will also be visible across high-traffic pages on the Zoopla website and app.
Joby Russell, VP of marketing at Zoopla, said: “Following the overwhelmingly positive reception from agents and consumers, we’re excited to bring back our ‘Win at Moving’ marketing campaign to help our customers to capitalise on the spring moving months. This will be further enhanced by product improvements coming soon to the Zoopla website.”
In an industry perceived as one lacking trust, it’s not “experts” that vendors need – it’s agents that demonstrate character.
Self-proclaimed “local property experts” are everywhere – but have they Integrity? Do they possess determination, kindness and courage?
That’s what we look for before we look for competence. An agency we trust.
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