Zoopla has launched a new digital prospecting tool aimed at helping agents win more instructions.

The tool, AdReach Express, targets potential vendors on Facebook and Instagram.

It utilises Zoopla’s first-party data which is gathered when users visit its website.

This data is analysed and segmented to identify vendors and their location-specific preferences.

This information is used to target vendors with one of the advert designs created by Zoopla’s specialist team, which promotes an agent’s business and properties to prospects.

When prospective vendors click on an advert they are driven to a personalised, co-branded chat bot experience that starts the conversation and captures the lead. Leads are then automatically sent straight to an agent’s CRM.

The tool has been designed to provide an easy and cost-effective way for agents to target an online audience.

Zoopla says that agents using AdReach Express in the initial product development phase have already seen an uplift in leads and engagement.

Zoopla CEO Charlie Bryant said: “AdReach Express successfully drives leads and increases engagement, helping agents win more vital instructions, and gives our agents a competitive edge in an increasingly digital market where 90% of home searches start online.

“Our continued investment in technology and product is crucial as it gives us the ability to provide the most relevant tools at the best value for money for our agent clients.

“We are proud to provide a multi-faceted offering which assists agents across all points in their property marketing strategies.”