Increasing numbers of house builders are turning to Zoopla’s digital prospecting tool to attract buyers.

The tool, AdReach, targets potential buyers after they have visited the portal by promoting a specific home or development that meets their search criteria when they are later browsing on social media channels, including Facebook, Instagram, Gmail and YouTube.

Alex Rose, director of Zoopla New Homes, said the portal has experienced a 43% increase in house builders using AdReach this year and claims the facility is reducing costs per lead by up to 50%.

Rose said the tool is used by 75% of the top 20 UK house builders including McCarthy & Stone and Fairview New Homes.

He said: “Since the launch of AdReach in 2015, we have successfully delivered 10,000 campaigns on behalf of our new homes clients.

“Our in-house digital solutions team, which looks after AdReach performance, works seamlessly with our clients to understand their needs and optimise performance, all of which has helped reduce the cost per lead for house builders by up to 50%.

“Zoopla’s continued investment in new homes is directly reflected in the growing number of high calibre house builders that choose to list with us.

“We look forward to continuing to develop our offering to house builder clients in 2020 and further enhancing their digital marketing capabilities.”