Zoopla has a new PR agency, ending its long-standing relationship with Instinctif Partners – formerly the Wriglesworth Consultancy.
The Wriglesworth Consultancy’s association with what is now Zoopla goes back to well before Zoopla’s own emergence, to the days of the original part of the business, Propertyfinder.
As Instinctif, the firm holds a number of high-profile accounts in the property and mortgage world, including LSL, in particular Marsh & Parsons, and the Mortgage Advice Bureau.
As Wriglesworth, the firm also ran the PR for the NAEA.
Before taking on the Zoopla account, it had run the PR for Rightmove.
Zoopla has run a considerable amount of PR in-house, especially that aimed at the trade press. Instinctif has been responsible for the more consumer-facing PR, generally to do with house prices.
Brands2Life won the Zoopla account following a competitive pitch against Weber Shandwick.
Lawrence Hall, head of communications at Zoopla Property Group, did not comment to EYE.
However, Jodie Simpson, co-chair of the consumer practice at Brands2Life, told PR Week: “We’ve created an exciting programme packed with shareable content ideas that we’ll execute across social and traditional channels to challenge Zoopla’s competitors and help it reach new and existing audiences on- and off-line.
* Separately, we’ve all heard of first-time buyers – but first-time advertisers?
Trade publication More About Advertising has given a less than enthusiastic rating of Your Move’s TV advert.
It says: “It’s a bit of a shame that the debut ad is of the ‘crowd of happy customers’ genre, beloved of first-time advertisers.
“But estate agents, now battling discounters at last, can really only promote their service and (supposed) large number of potential buyers.”
The ad is here:
Comments are closed.