Young buyers have not abandoned their ambitions of owning a home, despite rising prices and the challenge of saving a deposit.
New research from Leaders Romans Group (LRG) found that 84% of respondents under 45 consider homeownership essential.
That compares with 70% of those aged 65 and over, suggesting younger movers remain particularly committed to getting onto the property ladder.
Across all age groups, 75% regarded owning a home as essential.
The findings challenge suggestions that younger generations are becoming less interested in homeownership.
However, the research surveyed people looking to move, rather than the wider population.
Younger buyers prioritise deposits over lifestyle spending
The survey also found that most respondents favour buying a home to live in rather than an investment property.
Asked what they would purchase first if starting out today, 82% chose their own home. Just 6% opted for a buy-to-let property.
More than half (55%) said they would prioritise saving for a deposit, even if it meant sacrificing other spending.
By comparison, 24% preferred balancing saving with enjoying life.
Mark Manning, managing director of Northern Estate Agency Group, part of LRG, said: “I hear it said a lot that younger people have stopped caring about owning, but that isn’t who comes through our doors.
“Across Manning Stainton, Ryder & Dutton and Mortimers, we meet people in their twenties, thirties and forties who know exactly what they want and have usually been working towards it for years.”
Regional affordability gap remains wide
Despite strong demand for homeownership, the time needed to save a deposit varies considerably across the country.
Nationwide estimates that saving a 10% deposit takes around four years in northern England, compared with nine years in London.
The calculations assume buyers save 10% of average net pay.
Stamp Duty also creates a significant regional divide.
Zoopla research found that just 2.1% of first-time buyers searching in the North East would face Stamp Duty on their target properties.
In London, the proportion was 79.7%.
The figures relate to homes first-time buyers were looking at during the first half of 2026.
Manning said: “Prices have gone up here too, so it still takes commitment.
“But a deposit here is still a target people can see the end of, and that changes how they go about it. They plan, they save and they turn up ready to go.”
First-time buyers await Budget announcement
Attention is now turning to the Autumn Budget on 28 October.
The government is expected to provide further details of its proposed Your First Home scheme.
Under the proposals, eligible first-time buyers could purchase a new-build property with a 2.5% deposit, supported by a 20% equity loan.
However, the final terms have yet to be confirmed.
Tim Foreman, managing director of land and new homes at LRG, said: “For most first-time buyers, the deposit is the hurdle, not the wish to buy, so help with it is welcome.
“Help to Buy took a few months to bed in before people understood it, and this may be the same. Anyone ready to buy now shouldn’t feel they have to wait.”
He urged buyers to assess the scheme’s costs before making decisions.
Manning added: “My advice to anyone under 45 who thinks owning is out of reach is to get the numbers done properly before deciding that.
“Find out what you can borrow, what the deposit really needs to be and what the whole move will cost. Sometimes it’s closer than people assume.”’

