Yopa has appointed a new media agency and a creative agency partner as the company works to deliver its next round of brand activity.
Yopa has appointed M.i. Media as its performance advertising agency partner, whilst Happy Hour won the creative agency pitch.
M.i. Media will provide Yopa with a 360 view on all factors impacting on advertising performance. The team is working with Yopa to form a comprehensive media strategy centred on data to deliver immediate growth, but also lay the foundations for gathering actionable insights by media, creative, regionality and audience for future campaigns.
Yopa says that Happy Hour’s input will be invaluable as they look to launch a successful advertising campaign.
Pip Heywood, chief marketing officer at Yopa, said: “From the start of the pitch process, I was really impressed with both companies. The teams, their data-led approaches and clear understanding of what customers want and need set them apart. They have already developed industry-leading solutions to our brief and, as a company that grew over 75% in revenue terms last year, I’m confident their combined support will catapult us even further ahead.
“We’ve made many learnings from our past campaigns and have a very different approach to how we’re prepared to flight media and what type of creative we need as a result. This insight, combined with the customer empathy and media acuity both agencies are bringing to bear, means we’re fighting fit to spur on Yopa’s next stage of growth.”
Clive Howse, managing director at M.i. Media, commented: “Yopa is a very switched on company looking to use data to maximise the return from every marketing pound they spend. They are a perfect client for M.i. Media and we are really looking forward to working with the team to accelerate their growth in the market.”
Tom George, executive creative director at Happy Hour, added: “Buying or selling a home should be a positive experience, which is why we love what Yopa stands for – blending the ease and convenience of an online service with the knowledge and security that you get from a local, experienced estate agent. That’s a really powerful proposition and one which makes us excited to be working with Yopa to help them reach more customers.”
Must be easy when you are spending yet more shareholder money. Has anyone actually looked at how much money has been spent on advertising the merits of ‘online only’ companies such as Yopa – who have simply lost millions upon millions – and whose advertising generally IMO involves telling people not to use ‘traditional’ agent and thus comes at the expense of businesses who actually run an actual, revenue driven business?
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