Following the successful completion of the sale of Fine & Country and The Guild of Property Professionals to The Property Franchise Group (TPFG), Nurtur has announced plans to sharpen its focus on technology solutions and advancing Artificial Intelligence (AI) integration and innovation across its ecosystem.

The remaining businesses in nurtur.tech, the outcome of a series of acquisitions in recent years, have been integrated onto common platforms and enhanced reporting systems have been implemented. With a streamlined team in place, Nurtur says its technology division is well-positioned for growth and to deliver further returns to shareholders in the medium-term.

Nurtur delivers technology services to the property industry through brands such as The Property Jungle, LeadPro, BriefYourMarket, KnowYourMarket, Yomdel and Starberry.

By streamlining its operations and reallocating resources towards enhancing AI capabilities, Nurtur aims to ‘revolutionise’ the digital marketing and communication landscape, with a view to empowering businesses with real-time insights and actionable intelligence derived from customer interactions.

“Our decision to divest the nurtur networks arm is a strategic step towards consolidating our position as a market leader in the homeowner and homemover sphere,” said Jon Cooke, CEO of Nurtur. “By refocusing our efforts on integrating powerful AI capabilities throughout our software and services, we are positioning ourselves and our customers for unprecedented success.”

Nurtur says that it is determined to stay at the ‘forefront’ of technological advancements, and by leveraging AI to surface actionable items and insights, the company is in its view ‘equipping’ customers with ‘a competitive edge’ unmatched by their peers.

“We are pleased that the buyer of Nurtur networks happens to be one of Nurtur’s largest customers, fostering a close affiliation with the teams with whom we have worked with for many years,” added Cooke. “We wish them all well as they embark on their new and exciting journey of growth within the real estate industry.”

Matthew Siebert, partner at Toscafund, the long-term backer of Nurtur, added: “As a long-term shareholder, Toscafund is supportive of this transaction. Nurtur is now the largest supplier of Marcoms solutions to estate agencies in the UK and we believe a streamlined strategy dedicated to offering innovative AI capabilities will power the group’s next growth phase.”

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