Belfast Live is reporting that Kenny Bruce, co-founder of Purplebricks is set to open a new £3.2million four-star luxury hotel in Larne, County Antrim, Northern Ireland.

Bruce purchased the Larne FC football club in 2017 and is also involved in the funding of the Agents Together charity.

Mid and East Antrim Borough Council planning department has approved a planning application for a new 24 bedroom boutique hotel in the town.

The project is funded by lMBA Inver Investments – Kenny Bruce, Stephen Ashe, Mervyn McKay and Raymond Robinson.

It will have 24 bedrooms, a traditional bar with food, drink and entertainment, a relaxing restaurant offering fresh, locally sourced produce and banqueting and event space for up to 220 people.

Bruce is reported as saying:

“Despite challenges currently facing the tourism sector, we feel the time is right to build this new, high quality hotel to contribute to the continual development of Larne’s reputation as a great place to visit.”