Welcome to the 32nd UK Property Market Stats Show of 2025 – your go-to weekly TV Programme on the UK property market.
This week, I am joined by Toby Martin, as we unpack the key headlines for the week ending Sunday 17th August 2025.
✅ Listings (New to Market)
32.2k new listings this week (Down as expected from 32.7k last week).
2025 weekly average : 36.6k
YTD listings are 3.5% higher than 2024 YTD and 7% above the 2017–19 YTD average (1.17m YTD vs 1.13m in 2024 YTD).
✅ Price Reductions
20.6k reductions this week (down from 21.8k last week – it is holiday season).
That’s still only 1 in 7.1 homes on the market being reduced monthly (14.1%)
For context:
• 14.1% in July, 14% in June & 13.4% in May
• 12.1% average in 2024
• Long-term 5-year average: 10.6%,
✅ Sales Agreed
25k homes sold STC this week (the same as last week)
2025 weekly average : 26.5k
YTD agreed sales:
• 6.9% up on 2024 (846k vs 792k)
• 14.2% up on pre-Covid average of 741k (2017–19).
✅ Sell-Through Rate (July, in arrears)
15.4% of properties on agent’s books went SSTC in July.
Up from 15.3% in June. 16.1% in May
2024 monthly average: 15.3%
8-year overall average: 17.9%.
✅ Sale Fall-Throughs
5,817 fall-throughs last week (from a 512k SSTC pipeline (units)).
Weekly average for 2025: 6,242
Fall-thru rate as percentage of gross sales: 23.2% (down from 24.4% last week).
The 9 year long-term average of 24.2% (post-Truss chaos saw that at levels of 40%+).
✅ Net Sales
19.3k net sales this week (Up from 19k last week)
Weekly average for 2025: 20.2k
YTD Net Sales:
• 647k in 2025 which is 5.7% ahead of 2024 YTD figure of 611k and 10.6% up on 2017–19 YTD (584k).
✅ % Chance the Home will Sell (month in arrears)
July stats showed 50.9% of UK Homes that left the estate agents books in exchanged & completed contracts (ie the agent got paid and the home moved on completion), the remaining 49.1% left Estate Agent books, unsold and homeowner staying in their home.
Comparison
Jun – 51.3%
May – 51.7%
April – 53.2%
NB – this July stat will change throughout August as more data comes through.
✅ Stock Levels (For Sale and Sales Pipeline) – 1st of the Month
763k homes on the market at the start of 1st August – 6.7% higher than 1st August 2024 (715k).
512k homes in Estate Agents sales pipelines on 1st August – 4% higher than than 1st August 2024.
✅ House Prices (measured by £/sq.ft)
£344.78/sqft on Sales Agreed in July 2025 – 1.97% higher than July 2024 and 3.85% higher than July 2022.
✅ Rental Stats (in arrears)
July 2025 with an average rent of £1,876 pcm (July ’24 – £1,863 pcm)
(YTD 2025 average is £1767 pcm).
✅ Local Focus:
Bournemouth
Everyone bangs on about “the market slowing”… yet we’re still 14% ahead of pre-Covid sales volumes. If you can’t make money in this market, it’s not the market’s fault. It’s you.
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Half of UK homeowners who put their house on the market in July never moved. Just let that sink in. If a doctor only cured 1 in 2 patients, they’d be struck off. In agency, we pour another glass of fizz and a listings bonus for hitting “listings target”
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Stock is up. Sales are up. Net sales are up.
The market is doing its job.
So why are so many agents still struggling? Because the game isn’t about waiting for “the market” to hand you deals. It’s about getting called out to do free valuations in the first place.
And here’s the kicker …… most agents are brilliant at marketing homes, but terrible at marketing themselves.
If you sold yourself as well as you sold houses, you’d have more instructions, more trust, and more fees
.
But instead, the majority think “marketing” is just posting their listings on Farcebook. That isn’t marketing. That’s shopkeeping.
The winners in 2025 are the agents who make themselves impossible to ignore before the homeowner decides who to invite round.
The question is, do you market like an agent who lists homes… or like an agent who wins them?
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Couple of takeaways:
1. Average £/sqft up by 3.85% since July 2022. However, RPI has increase 18.36% in the same time. The increase in CPI was 13.46%. Wages have increase by about 18% in the same time frame but the extra earnings are not increasing property values. In real terms, the value of property is falling because people are having to spend more on their mortgages and groceries.
2. Roughly 50% of properties fail to sell at all. The average home in the UK is 103m2 which from the above stats means that the average value would be roughly £380,000. However, the House Price Index states that the average value of property in England is £269,000 (June 2025). Assuming a fee of 1% generates an average fee value of £3,800 or £2,690 depending on your metric. But as 50% of all properties fail to sell, that’s an average earning of £1,900 or £1.345 per property taken on the market. Given that December and January are always weak, that means that the a performing but average branch needs to take on a minimum of between 13 and 18 properties every month to generate an income of £250,000 in any given 12 month period. That’s a whole lot of running around for not very much money.
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