Welcome to the 29th UK Property Market Stats Show of 2025.
This week, I’m joined by Bryan Mansell, boss of Gazeal, as we unpack the key headlines from the 29th week of 2025, ending Saturday 27th July 2025.
🔍 Key Market Stats – Week 29 of 2025
✅ Listings (New to Market)
33k new listings this week (Down from 34.3k last week)
YTD listings are 4.2% higher than 2024 YTD and 7% above the 2017–19 YTD average
(1.07m YTD vs 1.03m in 2024).
✅ Price Reductions
23.5k reductions this week (down from 25.6k last week)
That’s still only 1 in 7.1 homes on the market being reduced monthly (14.1%)
For context:
• 14% in June & 13.4% in May
• 12.1% average in 2024
• Long-term 5-year average: 10.6%.
✅ Sales Agreed
26k homes sold STC this week (down from 26.3k last week)
YTD agreed sales:
• 7.6% up on 2024 (769k vs 715k)
• 14.8% up on pre-Covid average of 670k (2017–19).
✅ Sell-Through Rate (June, in arrears)
15.3% of properties on the market went SSTC in June
That’s down from 16.1% in May
2024 average: 15.3%
8-year average: 17.9%.
✅ Sale Fall-Throughs
6,345 fall-throughs last week (from a 496k SSTC pipeline)
Fall-through rate as % of gross sales: 24.4% (down from 24.7% last week)
Slightly worse than the long-term average of 24.2%, yet far below post-Truss chaos levels (40%+).
✅ Net Sales
19.7k net sales this week (Down from 19.8k last week)
Weekly average for 2025: 20k
YTD Net Sales:
• 588k in 2025
• +5.8% on 2024 YTD (555k)
• +10.6% on 2017–19 YTD (532k).
✅ % Chance the Home will Sell
June stats showed 51.3% of UK Homes that left the estate agents books in June 2025, exchanged contracts (ie the agent got paid and the home moved on completion), the remaining 48.7% left Estate Agent books, unsold and homeowner staying in their home.
NB – this June stat will change throughout July as more dates comes through.
✅ Stock Levels (For Sale and Sales Pipeline) – 1st of the Month
758k homes on the market at the start of July – 8.3% higher than July 2024
496k homes in Estate Agents sales pipelines – 4.9% than than July 2024.
✅ House Prices (measured by £/sq.ft)
£346.45/sqft on Sales Agreed in June 2025 – 2.46% higher than June 2024 and 1.48% higher than June 2022.
✅ Rental Stats
June 2025 with an average rent of £1,826 pcm (June ’24 figure £1,758)
✅Local Focus:
Truro
Estate agents love blaming the market. Summer holidays. Rain. Political uncertainty. You name it. But here’s the truth: it’s not the market that’s broken, it’s the mindset.
Too many agents are still chasing listings like it’s 2005, not 2025. They fear rejection more than they fear stagnation. They overvalue to win the instruction, then underdeliver and wonder why fall-throughs and withdrawals are sky-high.
Meanwhile, clients suffer. Their lives are on pause because someone wanted to “get it on the books” instead of getting it sold.
It’s not a listings game anymore. It’s a completion game. If you’re not innovating, leading, advising and acting like the trusted expert… your competitor who is will eat your lunch.
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Most agents want the listing more than the client wants the move.
Why? Because they’re terrified of losing out to the competition. So they tell the vendor what they want to hear. Inflate the price. Say yes to anything. All to win the listing.
But then what? A long, painful price reduction journey. Fall thrus. Withdrawals. Missed opportunities. And a vendor who feels let down. Again.
It’s not just bad business. It’s bad service.
The best agents? They don’t play the ‘please like me’ game. They lead. They educate. They challenge.
Because truth gets results. Not flattery.
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Market share pie charts. Trophy listings. Window dressing.
All lovely. All meaningless if your pipeline isn’t converting.
We’ve created a culture where agents are rewarded for what they win, not what they complete. Where the KPI is how many boards go up, not how many keys get handed over.
That’s why almost half of all listings don’t go anywhere. That’s why 12,000 households a week see their home move collapse. That’s why the most passionate agents are leaving for self-employed models where they can do things properly.
This industry needs to stop clapping itself for taking listings and start asking: “Did they move?”
Because until that mindset shifts, we’ll keep mistaking noise for progress.
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