Lomond has announced the integration of Dale Eddison into the Hardisty brand, creating a single organisation.
The merger brings together local property expertise across Ilkley, Skipton, Craven, and the Yorkshire Dales under the Hardisty brand, which also covers North and West Leeds.
As part of the integration, shopfronts and signage across all branches will be updated to reflect the unified Hardisty branding.
David Alexander, chief revenue officer at Lomond, said: “Our regional brands are a major part of our strength at Lomond, and so to combine two successful agencies, bringing the strengths of both together and giving clients a seamless, first-class offering is a huge bonus for us. Congratulations to everyone involved in this successful rebrand.”
Phil Whitham, Hardisty Prestige manager, commented: “We’re delighted to see Hardisty Prestige extend into Ilkley and Skipton, through the integration with Dale Eddison, complementing the fantastic work already being done by our colleagues there. It’s a natural evolution that allows us to present our premium service under one recognisable banner while continuing to deliver the same trusted experience clients already enjoy.”
Andrew Hardisty, owner of Hardisty, added: “This strategic decision reflects our ongoing commitment to delivering a unified, premium service across Ilkley, Craven and the Yorkshire Dales while leveraging the strength and market recognition of the Hardisty brand. By bringing the two brands together, we are combining the heritage of Dale Eddison with the prestige and forward-thinking approach of Hardisty.”
