You have to say that this looks like a very interesting idea – could it catch on in the UK?
It’s virtual furniture used to stage empty houses, including homes where existing and outdated furniture has been moved out.
The photographer then takes pictures of empty rooms before digitally inserting furniture.
In Australia it’s said to be a growing trend, and far cheaper than hiring furniture as is a regular practice for rental properties in particular.
There are some Australian agents that don’t like the use of virtual furniture because they think people will be disappointed when they turn up to find empty rooms. But this doesn’t seem to happen.
And according to one estate agent, business has almost doubled since he started using virtual furniture.
After all, as he points out, people who have seen the furniture on the internet can always go out and buy it.
More about virtual furniture here
Perhaps the Australian home pictured could have done with some virtual furniture? It was last lived in by a man who died at the age of 102, and who inherited it from his mother. Neither seemed to have changed their furniture much. We rather like it, but on the other hand…
This is nothing new – we do this for many agents up and down the country as well as removing things like other agents' for sale boards from the front of properties, removing cars, adding blue skies etc. It's really good value and very effective. Also, actual 360 virtual tours are incredibly effective these days – a virtual viewing demonstrates to your vendors that you are getting them viewings whilst using today's technology.
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I wonder if in the future manufacturers will pay to advertise their virtual items on estate agents photos?
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Thanks for the great read.
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