Countrywide brand Bairstow Eves has launched a social media campaign, ‘Styled to Sell’.
The campaign, which went live this week, sees Bairstow Eves team up with five well known blogger and vlogger influencers in the lifestyle and interiors sectors, with an individual social media following of between 6,000 and 60,000.
As part of the campaign, the influencers filmed a Bairstow Eves branded short video with their top tips on styling a particular room in the house to showcase the property in its best light.
Throughout this month and next, the videos will be launched and promoted through Bairstow Eves’ Youtube channel and also through its website as well as each of the influencers’ own social media channels.
The ‘Styled to Sell’ social media campaign marks the first time Bairstow Eves has worked with influencers.
Jeremy Briggs, marketing director at Countrywide, said: “Influencer marketing is not a new phenomenon and has been used in various guises in the property industry before.
“At Countrywide, we intend to use influencer marketing to provide fresh and interesting content to new and existing audiences in order to position Countrywide brands as the first choice for all of our client’s property requirements.”
The bloggers and vloggers Bairstow Eves worked with for the campaign are Amelia from xAmeliax, Jane Taylor from Maflingo, Sian Thomas from Rebel Angel, Ali Clifford from Incredibusy and Maxine Brady from We Love Home Blog.
So; insufficient staff numbers. Insufficient staff quality. Insufficient morale and insufficient leadership. How should these fundamental weaknesses be addressed? We’ll get some bloggers in to tell vendors how to ‘dress their house’! Genius!
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Utter nonsence!
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At best, a poor attempt to counter the constant drip of poor press reviews with a pathetic p.r. stunt.
Do they seriously believe this will go away to remedy for the critical condition Countrywide is in?
It smacks of…….:”We had better be seen to do something until we come up with a radical business game changer !!!! “
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.:”We had better be seen to do something until we come up with a radical business game changer !!!! “
Basically the CW motto 😉
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It’s the 21st Century version of the violinist still playing on the Titanic as the waters lapped round his feet.
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Keep moving the deck chairs, but the band still plays and the ship continues to sink! Not enough life boats. Who will survive…..??
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