Online estate agent nested says that it has undertaken research which suggests that in the year to December 2022 the typical UK estate agency branch will have seen a 27% drop in their pipeline of of booked sales as SSTCs compared to this time last year. This, the company says, means that in the following six months their banked revenue will likely be 27% lower accordingly.
By analysing residential sales data via HM Land Registry, nested points out that property transactions are trending substantially down this year compared to 2021’s 1,131,268 sales. The extrapolated outcome for 2022 is likely to reach just 773,722 sales, a reduction of 31.6%, although this was always be expected given the impact the stamp duty holiday had on the market last year.
nested also points to house prices, which they say have until now, risen year-on-year and the typical home is valued at £283,564 – average for 2022 – versus £258,586 12 months ago.
This year saw an increase in Britain’s estate agency branch numbers from 21,139 to 21,619, while a study by The Advisory found that average agency fees are stated as 1.18% (excluding VAT) of sale price.
The consequence of these factors combined is that the average UK estate agency will see a revenue drop on an annualised basis of 26.7% as sales pipelines dwindle and deals become fewer and further between, according to nested. But again, this comes as no surprise.
Alice Bullard, MD of Nested, said: “Our research suggests a meaningful fall in revenue for agents but let’s not be too alarmed by this return to a more balanced market whereby a reduction in buyer numbers begins to meet seller numbers for the first time in a while. We’ve all become used to sky-high demand fuelled by low mortgage rates far outstripping supply yet this simply means that those of us that have seen cyclicality like this before will return to ‘old school’ agency methods in order to thrive.
“Some individual agents will be looking at their individual pipelines now though and wondering if they have less to lose by changing roles. The former comfort of a fat forward number of SSTCs may have been the reason to stay in their role until recently whereas with less to hold them back they may be tempted to see how much greener the grass is elsewhere in the industry and H1 is the perfect time to start building your pipeline.”
Considering it is a fact that ‘on-line only models’ are meggar seriously falling behind the high street since they appeared in the market, doesn’t bode well for them or PB new business strategy to try and stave off bankruptcy.
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