easyProperty has begun taking on agents from outside the Guild of Property Professionals and Fine & Country on a “case-by-case” basis as it partners with Estate Agency All Stars to run its training academy.

easyProperty relaunched in July following a merger with GPEA, parent company of the Guild of Property Professionals and Fine & Country.

Initially licences were offered just to Guild members and Fine & Country agents as the brand built up a network of local property professionals across the country.

But now head of operations Adam Day says the publicity around the relaunch has got others interested.

He told EYE: “Our primary strategy was to engage with the members of the Guild and Fine & Country, who were given the right of first refusal.

“However, inevitably after the significant trade press and extensive consumer advertising, we are now receiving offers of interest from other third parties which we are starting to consider on an individual ‘case by case’ basis.”

It comes as Estate Agency All Stars has been drafted in by easyProperty to run its training academy.

Estate Agency All Stars will run a two-month training programme with Day, but a spokesman declined to be drawn further on what it would involve.

The announcement said an intensive two-month training programme will be rolled out across the UK in 12 venues. Local property professionals will receive further training on the easyProperty model to continue to improve services while giving them tools to confidently deliver the right products for all customers, it said.

Day said: “easyProperty is about giving customers choice when selling their home, as well as offering the latest technology to enhance the customer experience when using easyProperty.

“With that front of mind, we are committed to investing in continuous training of our local property professionals across the UK to make sure they offer the best experience possible to every customer, every time, as well as a full understanding of new and innovative products and services that we develop.

“Working with Estate Agency All Stars to help deliver this training was an obvious choice given their forward thinking and flexible approach, which will ultimately benefit our customers.”

The Estate Agency All Stars brand was launched in 2013 by Joshua Rayner to focus on training new entrants to the industry, but rebranded in 2015 to offer training to professionals at all levels.

Rayner is no longer involved and the brand came under new management and relaunched itself in September, offering three different levels of training depending on experience.

The owners of the firm are now Bryan Mansell, a former managing director with Countrywide, Your Move and former director of Fine & Country and Guild of Property Professionals, as well as Sarah Edmundson, who brings experience working for Fine & Country and GPEA.

Edmundson said: “We have developed completely new and bespoke research-based training for easyProperty.

“Mystery shopping the competition and working fundamentally on the key principles of easyGroup, this training will ensure the customers needs are at the heart of everything.”

You can find out more about Mansell and Edmundson and the Estate Agent All Stars brand in the videos below.