Time Out London has teamed up with Rightmove to launch a property section.
It launches with a new ‘Find Your London’ tool that identifies postcodes to live in – whether to rent or buy – according to the user’s preferences.
It’s very clever.
EYE used it saying we worked in W1, wanted to rent up to two bedrooms and had a budget of £3,000 a month. We decided we wanted somewhere with green space, restaurants and shops, although other options included nightlife and culture. The tool also allows you to prioritise what are most important to you.
The search came back with ten possible areas we might not have considered, including Brixton and Chiswick.
The tool combines Time Out knowledge with Rightmove data.
It also pulls in geo-data to calculate average work commute time, as well as using Uber’s API to estimate the journey time from the West End.
Adam Harris, international creative director at Time Out, said: “We wanted to find a way to stand out in an already saturated market.
“The result is a one-of-a-kind tool that combines Rightmove’s unrivalled database of properties around the capital with Time Out’s expertise so we can enable our audience’s home lives as well as their social ones.”
Iain Kennedy, Rightmove’s head of marketing, said: “We know that choosing a new home is about so much more than square footage and asking price. It’s also about finding a place that you can imagine yourself being happy in, and an area that suits your needs.”
Take a look as we can see this catching on elsewhere.
Excellent. I can’t wait for my right move rep to come around and tell me all about it. With how much extra i am going to be charged for it
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No doubt “They have listened to their members and they really wanted this”
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“The result is a one-of-a-kind tool that combines Rightmove’s unrivalled database of properties around the capital…..”
Drum Roll Pleeeeeese! and that Database is provided by?!
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