Gamers are being invited to celebrate the launch of The Sims 4 For Rent expansion pack computer game in a whole new way!

Electronic Arts is turning the virtual into reality with the Landgraab & Son(s) Estate Agents pop-up event, happening in central London today.

For the first time ever, consumers are being offered the opportunity to experience what it is like to be a property manager in The Sims 4.

The Landgraab & Son(s) is bringing that Sims gameplay to life, giving people the chance to step into the shoes of a property mogul for a day.

Landgraab & Son(s) invites visitors to delve into The Sims 4 universe, providing hands-on experiences with the latest expansion pack.

Guests can not only engage with the new content but also partake in Simify sessions, capturing themselves in pictures, and interact with beloved characters from The Sims franchise, brought to life before their eyes.

The Sims 4 For Rent Expansion Pack is now accessible on multiple platforms, including PC via the EA app, Mac through Origin, Epic Games Store, and Steam, as well as PlayStation 5, PlayStation 4, Xbox Series X|S, and Xbox One systems.