The Guild of Property Professionals is working on upgrading its Auto Prospecting Service (APS) to include propensity to move data.

The information, which will be available to Guild members through the APS from the start of next month, will aim to help agents determine which homeowners will most likely want to move in the next year.

The Guild says that 76% of all new instructions come from properties that are currently not yet on the market.

Iain McKenzie, CEO of The Guild, said: “Having data that helps estate agents to target their prospecting to the most likely home movers will give them an advantage over their competition by putting them in front of a potential vendor before any other agent.

“The Propensity to Move trigger targets homeowners and the top 10% of properties across the country where there is most likely to be a move; it currently has a 79.3% success rate in predicting customers to market.”

The Guild’s APS is a complete service is designed to target vendors and landlords who have instructed other agencies, according to McKenzie.

He added: “The APS system identifies the full addresses of a competitor’s properties; it then monitors these properties in real-time and identifies points at which those vendors are most likely to be unhappy with their current agent.

“The system then generates intelligent and targeted letters, each related to the vendor’s individual situation and frustrations, all at the click of a button.

“The upgrade and inclusion of the new data will mean that the APS will not just be targeting listings already on the market, but also properties that are yet to be brought to market, providing further opportunities to gain instructions and grow their market share.”