The Guild of Property Professionals has hailed the success of its referral system, which it says has seen agency members generate 2,086 referrals within the network since the start of the year.

The lead generation tool enables members to refer clients to trusted Guild agents in other regions, which keeps business within the network.

Iain McKenzie, CEO of The Guild of Property Professionals, said: “The Guild’s referral system is a prime example of how being part of a network empowers independent agents to be in business for themselves, but not by themselves. The network provides agents with allies across the country that they can work with to increase their revenue stream.

“The revenue generated from the referral system alone has paid for many of our Members’ annual fees and more. Every successful referral strengthens the bond between Members and demonstrates the power of collective growth within our network. For our clients, it offers reassurance that they’ll receive consistent, high-quality service across regions.”

Guild members sending a referral receive a fee upon successful completion, while the receiving agent benefits from a new commission opportunity that may not have arisen otherwise.

Peter Lawrence, director at Lawrence Rand, has seen the benefits of partnering with another member agency.

He commented: “Through a partnership with another member agency, we were able to secure a successful referral, earning a substantial fee of £4,000. This achievement not only highlights the effectiveness of the platform but also underscores the value of being part of this highly respected network.”

Ailsa Mather, director of Andrew Coulson, said: “Our most successful referral was a couple who hadn’t moved for over 30 years relocating to our area, who needed lots of reassurance about the process. We registered them on our mailing list and then put them in touch with their local Guild Agent. This resulted in the Guild agent being successful with the listing and agreeing a sale very quickly. This enabled the couple then to have an offer accepted on a property that we were marketing.  We achieved a £5,000 fee which was amazing, but we also had a very happy couple who with the help of the Guild Referral Scheme found the transaction of buying and selling seamless as the line of communication flowed between all parties.”

Angi Cooney, director of C residential, the Guild member in Staffordshire, added: “One of the many advantages of being part of a network of exceptional agents is the support and collaboration it offers.”