Renters facing rent arrears are far more likely to talk to a non-human than an actual letting or managing agent chasing overdue payments, claims a software provider based in Cumbria.
SMS Speedway has developed software that automatically sends reminders to tenants, followed by warnings if they fall behind, then thanks them when their payment is received.
It can also notify landlords when rent is paid or if a tenant is in arrears.
Bradley Kieser, chief executive of SMS Speedway, said: “Chasing rent arrears is time consuming and it’s taking up ever more time as the cost-of-living crisis pushes more tenants into arrears.
“Our system allows agents to redeploy staff to more productive, revenue-generating activities as well as providing a better service to the tenant and, most importantly, the landlord.”
SMS Speedway’s service, which the developer says integrates seamlessly with customer relationship management systems, delivers messages by text, email and various messaging platforms such as WhatsApp, Messenger, Twitter direct messages, Instagram and Signal.
Bradley said: “Sending a reminder before their rent is due can be beneficial, especially for tenants who don’t pay by standing order or direct debit who might genuinely forget their rent is due.
“Thanking tenants when they pay isn’t only polite, it’s good practice. When tenants see that their payments are being noted, they are less likely to default.
“And the ability to notify the landlord when payments are made is an added-value service at minimal cost.”
If the messages don’t prompt payment, and the tenant is deemed to be in default, the system can issue the required statutory notices.
It can also integrate with SMS Speedway’s ACE – Advanced Customer Engagement – system, which uses an AI chatbot to engage with tenants in arrears to find out why they have fallen behind and when they might pay.
Bradley added: “Tenants in arrears are more likely to talk to a non-human than a human because it takes away any embarrassment they might feel.”
Do you agree?
Ok, yes, it might be less embarrassing, but the non-human is also less likely to by sympathetic, work with the tenant to find a payment plan and work to clear the arrears.
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At least it opens a chanel of communication, better than being ignored or blocked.
I think they made a really good point about acknowledging rental payments – Something I only do for the first payment.
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The younger generation prefer not to talk and prefer text
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I can’t argue, I’m the same at times! I prefer email as there is a record of what was said, and I can think it through properly before I hit send, rather than answer in the heat of the moment.
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