Spectre has unveiled a fully rebuilt, next-generation version of its well-established letting prospecting tool.

The marketing platform’s Spectre Lettings combines comprehensive landlord data with AI-powered insights and multi-channel marketing capabilities, designed to give letting agents signed up to its service a competitive advantage.

Spectre says its letting platform has covered a wide range of new innovations to the landlord prospecting space:

+ Landlord Data: Spectre Lettings combines an agent’s existing CRM data with verified data on private individuals, corporate landlords, HMOs, portfolio ownership, and live market activity for an average of £15,000 worth of free data per branch.

+ Landlord Profiles: Landlord Profiles provides key information on a landlords portfolio, such as portfolio size and value, property status, portfolio health, organisation structure, historical growth and any associated competitor agents.

+ AI-powered targeting: Spectre’s new ‘Propensity to Let’ score identifies landlords who are most likely to switch agents.

+ AI-powered signalling: Nudges provides an intelligent daily call list based on historical activity and live market data, with AI-powered suggestions that surface the reasons to reach out, how best to approach the conversation and the best channel to use.

+ Linkedin targeting: Agents can quickly identify the landlord on Linkedin to connect and engage with key decision makers.

+ Omni-channel marketing campaigns: Spectre Lettings integrates direct mail, postcards, Property Reports, email, social media, and LinkedIn outreach into one connected platform.

Heather Staff, co-founder of Spectre, said: “Letting agents know that their success, and future value, ultimately depends on winning and retaining the right landlords.

“With Spectre Lettings, we’ve created a platform that does the hard work for them – bringing together unrivalled data, smart AI, and marketing execution in one place. It’s about giving agents control, clarity, and a genuine competitive edge in their market.”