Agents who have not invested in their own digital presence have become far too reliant on property portals, such as Rightmove, Zoopla and OnTheMarket, to generate leads, according to Ben Sellers, co-founder and CEO of Starberry.
Sellers is urging agents to ensure that they are optimising their own websites and digital presence for lead capturing, lead generation and lead nurturing tools.
He said: “With the right digital marketing strategy, agents will be able to generate leads from their own digital channels that are actually better quality and cost less than portals.
“Agents who have not focused on their own digital presence have become heavily reliant on portals to generate leads, but this doesn’t have to be the case.
“Agents can achieve phenomenal results from their own websites via digital marketing and connecting their social media channels, email, chat and portal leads together in conjunction with their CRMs, to achieve a serious marketing ROI and true lead attribution.”
Starberry, which was acquired by epropservices earlier this year, has created new digital marketing packs for members of The Guild of Property Professionals.
The packs, which will focus on increasing leads, and improving brand visibility, will be designed with scalability in mind.
Iain McKenzie, CEO of The Guild of Property Professionals, commented: “Digital marketing and an online presence is growing ever more important in estate agency today. The pandemic has been a catalyst for change in the industry and agents have had to adapt their marketing strategy to grow with the needs of their customers.
“A digital presence is essential, and websites have become the new shop window for estate agency and more focus has been placed on having a strong digital footprint that will help agents win business in today’s digital marketplace.”
He added: “Having a company such as Starberry within the group means that Guild members have exclusive access to specially-created digital marketing packs from an award-winning, global digital agency at a preferential rate.”
McKenzie notes that there will be three tiers of digital packs available to Guild Members depending on their budget and digital marketing needs – the Starter pack, the Growth pack, and the Ultimate pack.
McKenzie adds that because every estate agency has specific needs, there will be digital marketing add-ons available, which include elements such as OnPage and Technical SEO and organic social media.
This part blows me away ““A digital presence is essential, and websites have become the new shop window for estate agency ” The New? Really? What is this 2010?
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Notable absenteee from the list of portals agents are relying onto generate leads is one beginning with the letter B !
All that promotion ,all those TV adverts .
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This was the case at the turn of the millennium but any agent who does not have their own independent IT presence today …. are they not bottom of the pile?
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Precis of the article: Don’t pay Zoopla, Rightmove etc, PAY ME”.
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Anyone looking at Starberry would do well to look at what they actually get, where from and the price you can get elsewhere.
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