Rightmove has introduced a beta version of an AI-powered conversational property search tool, aimed at giving users another way to find homes through natural language queries.
Developed in collaboration with Google Cloud and built using Google’s Gemini models, the feature appears within the search bar on Rightmove’s website homepage.
The launch follows earlier AI-based tools added in 2025, including “AI Keywords” search on mobile apps and “Style with AI”, which allows users to visualise potential changes to a property.
With the new tool, users can select a “Use AI” option and describe what they are looking for in their own words, refining results through conversation rather than standard filters. Initially, access is limited to a portion of the site’s audience, reflecting a phased rollout.
In addition to core criteria such as location, price and number of bedrooms, the tool supports more specific requests — for example, identifying homes near transport links, properties with solar panels, or areas with access to green space.
The AI returns a shortlist of relevant live listings drawn from Rightmove’s existing property data. The assistant runs in a chat-style window alongside the platform’s traditional search functions.
Rightmove said the feature will be adjusted and expanded over time based on how users interact with it.
Tarah Lourens, Chief Technology and Operations Officer at Rightmove, said: “We’re constantly innovating to evolve the Rightmove home-moving experience, increasingly using AI to enhance the property search experience by leveraging our leading data, and personalisation capabilities alongside Google’s latest technology offering.
“This latest launch caters to the growing interest in description-based search and will complement our existing range of tools. We believe this will genuinely add value for people moving home and for our partners.”
Existing AI tools on Rightmove
‘AI Keywords’
This feature on Rightmove’s mobile apps helps people to more easily find a home which fits their exact requirements using select smart prompts, such as “exposed brick”, “river view” or “underfloor heating”. The AI technology, trained on Rightmove’s 25 years of data, goes beyond existing filters, scanning images and texts in property listings to deliver more relevant properties, and a more intuitive experience for home-movers.
The tool provides estate agents and developers with enhanced visibility for their listings, ensuring their homes are being surfaced to relevant and engaged potential buyers looking for specific features, increasing conversion potential.
‘Style with AI’
This tool helps potential buyers to emotionally connect with properties by visualising their potential and putting their own stamp on the property. People can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.
The tool helps to alleviate some of the issues potential home-movers encounter when looking at property images, helping them to consider what the space might look and feel like as their own.
Maureen Costello, Vice President, UKI and SSA, Google Cloud, commented: “Rightmove’s new AI property search experience is a prime example of how technology can simplify life’s big decisions. We are delighted to collaborate with Rightmove as they build with Gemini to create an experience that truly understands user intent. With this innovation, complex searches, such as finding a cottage with a sea view within a 30-minute commute, become faster, easier, and more engaging.”