Rightmove has developed an app for launch on ChatGPT, marking the next step in its exploration of AI-driven property search.
The ChatGPT app will initially run as an experiment to better understand how users want to interact with property during the early stages of their search. The move follows Rightmove’s recent rollout of conversational search features on its own platform.
Once available, both free and paid ChatGPT users will be able to access the app through the ChatGPT app directory and interact with it by including “@Rightmove” in their prompts. The app will enable users to search for properties for sale and rent, including new-build and built-for-rent homes, using natural, conversational language directly within the ChatGPT interface.
Users will be able to ask personalised lifestyle questions that relate to property, for example “@Rightmove, I’ve been offered a job in Manchester. Can you suggest good areas to live for a young family, with excellent schools, where I could find a four-bed detached house between £400K – £450K?”
ChatGPT will return a carousel of properties that best match what the user is asking for, drawn from Rightmove’s live property listings. The experience will offer a simplified version of Rightmove’s listing offering, with users directed to Rightmove’s platform to search for full property details, use its bespoke filtering and range of consumer tools -and to contact agents and developers.
With the UK’s largest home moving audience, recording over one billion minutes per month on average, Rightmove constantly evolves its products and large data sets, and this is a further step in Rightmove’s ongoing product innovation.
The app in ChatGPT will evolve based on how consumers interact with it, with insights informing future developments across the range of Rightmove’s AI-powered search and other consumer and partner tools.
Earlier this month, Rightmove launched a beta version of its own conversational search on-site, helping home-movers describe what they’re looking for in their own words and with access to all the tools directly on its platform. This followed the introduction of ‘AI Keywords’ search feature on mobile apps and ‘Style with AI’ that lets people visualise the potential of a property, which both launched back in 2025.
Users will be able to ask property-related questions in plain language, for example: “@Rightmove, I’ve been offered a job in Manchester. Can you suggest good areas to live for a young family, with excellent schools, where I could find a four-bed detached house between £400K – £450K?”
ChatGPT will return a carousel of properties that match the user’s criteria, drawn from Rightmove’s live listings. The app provides a simplified view of Rightmove’s listings, with users directed to the Rightmove platform for full property details, filters, tools, and to contact agents or developers.
The ChatGPT app will adapt based on user interactions, providing insights to inform future developments across Rightmove’s AI-powered search and other tools.
Earlier this month, Rightmove launched a beta version of its own on-site conversational search, allowing users to describe what they are looking for in their own words while accessing all platform tools. This followed the 2025 introduction of features such as ‘AI Keywords’ search on mobile apps and ‘Style with AI,’ which lets users visualise a property’s potential.
Tarah Lourens, chief technology and operations officer at Rightmove, said: “We’re constantly innovating to evolve the Rightmove home-moving experience, increasingly using AI to enhance the property search experience by leveraging our market leading data, with the UK’s largest selection of homes. We are excited to see how these products help to drive discovery as well as specification of interest, both of what bring useful value to our agent and developer partners.
“Alongside the ongoing innovation and tools on Rightmove’s site, we’ve chosen to build an app to sit within ChatGPT. We will test and learn how ChatGPT users engage in the early stages of their property journey, acting as a stepping stone to the full and comprehensive property search experience on Rightmove.”
Responding to Rightmove’s decision to submit an ChatGPT app, Anthony Codling, an analyst at RBC Capital Markets, commented: “Whilst some are fearful of what ChatGPT and other AI tools and LLMs mean for Rightmove, Rightmove sees opportunity to combine the AI Giants’ compute power with its own data powerhouse. Rightmove has more property data than any other UK property portal, and we believe it is the first of the major portals to build and submit an app specifically for use with ChatGPT.
“We are particularly impressed that Rightmove is an equal AI opportunities supplier – less than two weeks ago Rightmove launched a beta version of an AI-powered conversational property search on its website in collaboration with Google Cloud built with Google’s Gemini models, which demonstrates to us that the AI Giants are keen to work with Rightmove rather than against it, and that Rightmove does not need to offer exclusivity to the leading players in the market.
“In our view these developments show just how valuable Rightmove’s data is and that it is willing to evolve its model to move with the times, and meet homebuyers’ changing ‘search and find’ needs. Whilst most of us are chatting about AI, Rightmove has shown for the second time in as many weeks that it is more about action than conversation.”
Surely the exciting aspect of AI, whilst noting Rightmove’s “volte face” by allegedly aiming to support estate agents, is that buyers can secure a tailored response showing all properties that meet their criteria without resorting to the portals.
Such searches will extract suitable properties from all agents’ own websites.
Is this an attempt by RM to seek to block or frustrate such AI searches by re-directing all such requests into their domain ? I can imagine no other reason as they try to prolong their exploitation of agents in the context of game changing technology.
I, for one, herald this new step as a moment when agents can be emboldened to break free of the portals grasp to divert more of their resources to staff, training and enhancing the service they can provide to their clients and purchasers.
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AI will make RM obsolete
They are s====g bricks
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I just asked Copilot the following…
when will copilot be able to provide a complete list of properties for sale in a specific area?
Right now, Copilot can help you explore properties in an area, but it can’t yet deliver a complete, authoritative, real‑time list of every property for sale in a specific location. And the reason is pretty simple:
property listings are controlled by individual portals, CRMs, and estate agencies, each with their own data access rules.
When will Copilot be able to give a complete list?
To reach that point, two things need to happen:
1. Direct integrations with property data providers
Copilot would need API-level access to:
• Rightmove RTDF
• Zoopla feeds
• OnTheMarket
• CRM platforms (Street.co.uk, EA, Reapit, Dezrez, etc.)
These aren’t open data sources, so Copilot can’t legally or technically aggregate them yet.
Realistically…
Microsoft is actively expanding Copilot’s integrations across industries, but property‑portal data is one of the most tightly controlled verticals in the UK.
So the moment Copilot can give a complete list will depend on when those portals open up API access for AI assistants.
If I had to characterise the trajectory:
It’s coming—but it will require formal partnerships, not just better AI.
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@Dodgylyric80, You’re right, it’s not about AI capability, it’s about data control.
Rightmove launching inside ChatGPT is interesting, but it’s still just Rightmove’s dataset in a new interface. It doesn’t solve the broader fragmentation issue.
Copilot (or any AI assistant) can only return a “complete” list when listings are structured and made accessible at source.
That’s why initiatives like HAILO focus on making agent listings AI-discoverable directly – permissioned, compliant, in real time and not in any way dependent on any portal.
AI isn’t the constraint.
Access is.
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I am oversimplifying things, but Rightmove is probably at risk of overvaluing its position. Agents will want their listings discoverable by AI, and once that hits a critical volume, I expect property searchers will just use their normal AI provider to conduct the search. Visiting a site or app to search via AI already sounds slightly old fashioned!!
It seems that Rightmove is advertising its competitor with a can’t beat them, join them approach.
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This is a convoluted nothing. Far too complicated with very little benefit to the end user. The desperate attempt by companies to pivot to AI for the sake of it doesn’t end well.
RM has a strong portal that is well structured and preeminent. It’s easy to use . Build on that .
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