Rightmove has launched a new email lead mapping tool to help letting agents find more new landlords in their local area.
According to the Property Academy, nine in every ten landlords use Rightmove to search for their next investment.
The purpose of the tool is to help agents find these landlords at the point where they are actively looking for a buy-to-let property.
The launch follows new research by Rightmove among landlords, which found 40% of them last instructed a letting agent when they had just bought a property.
The tailored maps, available as part of a Rightmove customer’s standard membership, plot where landlords who say that they are looking for their next buy-to-let property in the local area have enquired about a property for sale on Rightmove.
This can help letting agents decide where they should target their marketing activity.
The email lead mapping tool is also available in resale to give agents a better picture of all the home-hunting activity taking place to help them find hidden instruction opportunities.
The tool displays the enquiries as pins on the map and does not disclose any landlord or agent details. Rightmove said that any agent interested in trying it out can speak to their account manager to set up a review.
Rightmove’s head of lettings, Sam Mitchell, formerly CEO of Sotheby’s International Realty in the UK, will be at Lettings Live 2015 this Friday to give agents more insight into the current rental market and what landlords are looking for in a letting agent.
Agents interested in finding out more about the email lead mapping tool can watch this video:
https://www.youtube.com/watch?v=3cAvBt0M7KA
Comments (15)
That is like saying it isn’t up to the bank to lock the doors at night. Then knowing some opportunist low life is helping themselves doing nothing about it.
Are you suggesting that there is no duty of care on any sevice provider to have a responsibility to their customers?
I’m not saying it should be allowed, im saying it’s not up to the portals to police it. If its against the law, then there is an appropriate channel to deal with it.
No running off from me Robert, just really busy working.
The portals will tell you that they spend thousands, if not millions protecting the data from the server side, but it’s their job to make the information open and accessible to as many people as possible in a very public way. If unscrupulous companies want to take that public data then there is very little the portals can do about that.
It’s a bit like music piracy. It’s wrong, but today’s technology mean it will happen. You can either fight against it by forcing the sites to remove the scraped data or work with these organisations to make sure you get an appropriate cut of whatever these rich and influencial people are making.
I dont think the portals should be expected to do more protecting the public side of their site, but thats just my opinion of course.
Anyway. All this talk of data is detracting from talking about what sounds like a really innovative and useful tool.
What a pity a meaningful discussion is being archived quite so readily. It is almost as if it isn’t a worthy discussion.
Rightmove and Zoopla could stop the data scrapes if they wanted it simply isn’t in their interests to do so.
The problem is that the solution, putting Agents at the centre of search results blows the concept of portals out of the water. 90+ business models collapse! that is why even with evidence of wrong doing I can’t get any meaningful coverage of the topic.
Rich powerful people and institutions doing the wrong thing, being blunt, It stinks! I have to say your justification of what is going on and why it should be allowed prompts such odious analogies they defy posting.
I feel sorry for you that you think it is a situation that can’t and should not be changed.
Robert – you’re attracting so many ‘Dislikes’ I’m starting to get jealous!
You’re like me – old and experienced enough to know by now they don’t like it when you gnaw at their ankles – so it makes the gnawing even more tasty. Like forbidden fruit – although if I had to pick a Biblical scenario to liken this whole shenanigans to, it would be you as Noah, not as Adam or Eve I have to say!!
That being said – I still think that the most suitable metaphor is the good old Emperor – you are seeing past the non-existent finery that others refuse to admit is simply smoke and mirrors – and while you are screaming “Look – you can see his k**b!” – the majority are responding with ‘LaLaLa I’m not listening’…
Just as well you’re not the type of person that takes extreme pleasure in using the words “Told you so…”
If I can encourage just 1 agent to say to a supplier I want you to protect my data and therefore protect my business that is enough for me.
The only defence The Outsider came up with before running off; “Data scraping has always happened and always will” Stealing (that is what it is) data put into the public domain for the purpose of advertising is wrong. Just because something can be done and has carried on for ages doesn’t make it right. The fact it is being practice by rich and influential people again doesn’t make it right.
The data collected by an agent and entered by an agent into a software system belongs to no-one but that agent.
It is obvious people think me bonkers, OCD, autistic- I have been called all 3 this week, those people might be right. It doesn’t change the fact that pilfering data is wrong.
why should the likes of Zoopla and Rightmove do more to prevent data scrapes of their site? Fiduciary duty of care perhaps. Roightmove, Zoopla and OTM or that matter are data guardians not distributors.
No agent would stay in business if they left the Key cupboard unlocked with readily accessible access to alarm codes.
The data scrapes are being used against agents and it is my opinion it should stop.
In case no one notice… the Internet is an open forum, and for anyone to view the data on a web page. Talking Unlocked cupboard etc is completely missing the point of how the world wide web part of the internet works.
Firstly, i’m glad to hear the conversation has moved on. There are few things worse than listening to people moan about paying for a service they are easily able to cancel.
To challenge your last point, why should the likes of Zoopla and Rightmove do more to prevent data scrapes of their site? The one portal rule that AM have created has nothing to do with them, and they should not police or enforce it. Data scraping has always happened and always will.
There is even an argument that having a vendors property on more sites is in their best interests – they are your paymasters afterall – but I wont make that point as the site will go into meltdown with the amount of dislikes!
Outsider,
I am just guessing but whatever agents do not like you will always find a reason to accept or endorse it.
You obviously have a deep hatred of agents, maybe a portal rep?
I have no issues on why you think increased price hikes every year are fair or even you believe in data scrapping being legit – But play the game, if you want anybody to take you seriously from time to time you need to be able to see it from the agents point of view!
There is no hatred from me at all SP.
If there is a game being played, it needs two players. Every truth has two sides; it is as well to look at both.
Try 5 sides, if the issue were resticted to the simple understand relationship between an agent and their internet advertising firm things wouldn’t be an issue.
When valuable data is being syphoned out of the system and effectivley passed direct to competitor firms things get very much more complicated and concerning.
(yes Simon I am being an old woman, try as I might I can not turn my back on it; good men doing nothing, evil making hay and all that)
Just one point… agents give prices increases all the time. Property prices go up, so do agents fees. Strange I never hear complaints from agents about there fee going up!
I’ll give it until about 7:30 until we get the first comment around how this is all just a ploy for Rightmove to justify price increases.
Sorry Outsider you are a bit behind the ball on what is trending in respect of Rightmove. The discussion has moved on; fees was trending 3 or 4 years ago.
These days it’s about bloat and legacy, you can expect “lipstick on a pig” type comments which indicate how bolting features on to an aging system doesn’t really cut it. Since 26th January RM stories tend to get far less comment than they did before.
The really up to date discussion away from here is all about portal data archive and how Rightmove are one of the sources of data scraping that are causing some embarrassment to AM Agents who are finding their properties on all manner of sites they knew nothing about.
Agent Mutual changed the game in January and it is now clear who is making use of what and where. The likely discussion is how Rightmove and Zoopla ought to be doing more to prevent data scrapes of the paying customers’ data.