Rightmove has announced that it is launching a new campaign to put the game-changing work of agents in the spotlight.
Called ‘The Game Changers’, Rightmove will be spending the next few weeks collecting positive stories from movers and landlords about their experience working with agents, that showcase the valuable role agents play in helping people to move.
The stories will be anonymised, and six winners will be chosen by a judging panel as the ‘Game Changers’. The agents will be featured in a national summer marketing campaign and also receive other prizes.
There is a £500 gift card up for grabs for the movers and landlords that provide the winning stories.
Rightmove will be encouraging as many recent movers as possible to share their positive experiences about agents via its website, weekly newsletter to millions of people and Instagram.
Agents can also share the story competition with their clients for them to enter here:
Story entries must be about experiences from movers and landlords since January 2024, and the winning stories will be verified with agencies.
Christian Balshen, Rightmove’s director of agency partnerships, commented: “It can be easy for some home-movers to undervalue the professionalism, knowledge and sheer hard-work that estate and letting agents put in to helping them – this is understandable given that people move home relatively infrequently when compared with other transactions in their life. We want to champion the estate and letting agency profession, and this campaign aims to remind people of the great work done day-in day-out by the property professionals of the UK.”
It’s ironic that Rightmove now wants to celebrate agents as “game changers,” just months after hiking our fees yet again — and continuing to give huge discounts to the big corporates while independents like us foot the full bill.
We don’t need PR campaigns or feel-good competitions. What we need is fair pricing, transparency, and respect in how we’re charged and treated. Recognising our hard work shouldn’t come with strings attached — especially not after years of being squeezed tighter with no real dialogue.
It’s hard to applaud a campaign that praises agents in public, while quietly punishing many of us financially behind the scenes.
You want to truly champion agents? Start by treating us equally — not just featuring us in summer ad campaigns.
Regards,
Shaun Adams
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