Rightmove gets set for major relaunch

Rightmove is to make wholesale changes to its website.

Agents are being told that this is in view of the fact that over half of Rightmove visitors now browse listings on its mobile site and apps.

New technology and fresh design “will see more than double the exposure on average,” commercial director Jason Bushby says.

He adds that feedback from early testing has been “very positive”.

The next stage will involve testing with a larger group of users.

Bushby says: “To do so we will be giving a random selection of visitors the opportunity to try out the changes on Rightmove – a beta test.

“Before this happens, we want you [ie, agents] to be the first to see the new pages.”

The beta testing will run into November, when the changes will be rolled out for both lettings and sales.

Agents will be told ahead of time before the switch-over to the new pages.

James Micklethwait, head of product development at Rightmove, said: “We want to help agents increase the exposure of their brand and properties, as more people search for property on tablet and mobile devices.

“Over the past year we’ve been working hard to improve our advertising products and deliver them across both desktop and mobile.

“We’ve also implemented a brand new, cutting edge search technology which is faster and enables much more powerful functionality.

“One example is that home hunters are now able to select multiple property types at the same time, like searching for both detached and semi-detached,  something many agents and users have said they’re keen to have as an option.

“We believe that these changes will make Rightmove an even more compelling search experience and make the advertising products even more engaging.”

One agent who has seen the new-look Rightmove said it looked fully responsive and very clear.

He added: “I think they have had to up their game because OnTheMarket looks so very clean and crisp.”

But he expressed concern that it was being wrapped up as a benefit to agents and that Rightmove would see it as a new income-generator.

We would be interested to know what others think.

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37 Comments

  1. dave_d

    Counting down the days until I get “the” call for fee restructuring…

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    1. PeeBee

      Surprised you even get a call, dave_d – we just get a letter.

      At least that way we know someone is still there… ;o)

      Report
  2. HarryN

    It couldn’t have worked out better for Rightmove.

    I imagine that some will be hanging their heads in shame for the decisions they have made over the next year.

    You know how it works by now:

    1. New product launch

    2. Offer value for free

    3. Whack members with price increases

    Now that so many agents have weakened their negotiating position by leaving RM’s main competitor, I wonder how they will feel when RM comes a calling…

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    1. PeeBee

      Erm… 1, 2 & 3 happen EVERY year.

      Where have you been for the last DECADE, ‘HarryN’?

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      1. Ric

        HarryN doesn’t pay the bills, so has no idea – Just pops on here when the manager is not looking to wind a few people up. Haha, bless.

         

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  3. HarryN

    Sorry – I meant ‘last’ year

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    1. PeeBee

      You’re not getting much right at all are you, ‘HarryN’…

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      1. wilko

        He never does, but just claims that he is being picked on when he gets something wrong and that he is “entitled to his own opinion”

        None of his arguments ever stack up and I for one am really glad he keeps posting as it further highlights how little he actually knows or understands..

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  4. interestedobserver

    HarryN, in fairness nobody at OTM, Z or RM – or the wider industry – expected so many people to drop Z in favour of RM. Every industry player / analyst if spoke to expected a 65-70/35-30% split in favour of RM. The 90+% dropping Z was bad news for OTM as much as anyone! That said, it doesn’t change the power of RM position now…

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    1. Consumer Perspective

      It proves that on the one hand that people were ballsy enough to get behind something of their own (OTM) but then, deplorably, stick with something they knew was shafting them. What a massive bunch of scaredy cats. RM must be loving this AND they know your new fees. Mwah ha ha.

      Pleased to have kept Z/PL

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  5. Herb

    They are playing catch up to OnTheMarket.com ‘s design already!

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    1. Robert May

      I don’t think it was Herb on the 13th July “Ohh FFS”  spat a dummy* because I pointed out  something 15 years of extensive UX testing hadn’t picked up.

      At present to search for a detached house is 3 page views; 1= area, 2= price & type press search,  3 = apply filter for detached.

      Depending on the whole process, which wasn’t obvious from the video, Rightmove might just be about to cut their traffic by 66%

       

      *signing up a new account on Eye with Ohh FFS as a user name is spitting the dummy in my book.

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      1. observer

        Let’s just remember this quote:

        “Depending on the whole process, which wasn’t obvious from the video, Rightmove might just be about to cut their traffic by 66%”

         

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        1. Robert May

          Is there a problem with the maths Graham?

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          1. Robert May

            Thank you for the dislike but someone needs to consider that reducing 3 page views down to 1 by  improving the UX is a 66% reduction.

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  6. Robert May

    As you have asked what we think, it is a superficial and rapid reaction re-jig rather than anything new.
    Someone got all hissy with me when I pointed out  (incorrectly) that  it wasn’t possible to  apply those basic filters to Rightmove searches, it was possible but the filters were hidden off  of my screen  and not obvious. I’ll happily take credit for  those improvement but would suggest it is now only a slightly more polished G3 system  as opposed to a  G5agent centric  system.
    Even with the improvements, which have to be welcomed,  the basic version of rummage4.property still applies a  more veracious search to Rightmove than  will be possible with that new system

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  7. PeeBee

    WELL… I guess this conversation must have been had at some level…

    Some big cheese or other – “So, chaps and chapesses – we need to keep the rabble happy – what will be our next tranche of ‘improvements’ we chuck at them before we hike their subs again?”

    Senior Marketing Minion – “Well… we’ve looked at the latest developments in portal advertising and decided that we’re going to make the page look cleaner, load faster – and move all the search facilities up to the top of the page to maximise page width.  We think it’s a brilliant idea and a fantastic innovation.”

    Fantastic.  Brilliant.  Unlike Z, RM are taking the tack that the best form of attack is to simply mimic the enemy’s uniform.

    Proves that imitation – even loose imitation – is the sincerest form of flattery… dunnit? ;o)

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  8. Gump

    Grabs popcorn, sits back, feet up. This is gonna be a ride

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  9. Paul House

    The Rightmove employee in the video says…..

    “The market is so competitive at the moment so we have looked at areas of the website so that we can help agents get more exposure and deliver more leads”.

    It will no doubt generate more revenue for Rightmove but ‘m not sure how it will  generate more leads.

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  10. GPL

    Well I have enjoyed, mostly, drinking in this bar…. however the person carrying the nuts around the room today rings loud and clear….. for me it is time to retire as I have no desire to waste time reading or responding to banal comments.

    When we find a way to restrict The Trolls from the forum let me know….. otherwise SP and her/his like are the drunk person spoiling the gathering.

    Rejoice my detractors…. you are free of me at last!…. however so many of you have no passion or interest in our industry…. you are merely agitators…. and not worthy of my and many others time.

    Well done Ros and team…. it’s been an enjoyable and informative hostelry. My best wishes for continued success.

    ……and like Spock….. I am ejected into empty space…. with Captain Ros holding her hand against the Enterprise Velux Window displaying the famous Spock finger gesture V! …..and saying “look for the first OnTheMarket sign and land there!”

     

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  11. GPL

    Well I have enjoyed, mostly, drinking in this bar…. however the person carrying the nuts around the room today rings loud and clear….. for me it is time to retire as I have no desire to waste time reading or responding to banal comments.
    When we find a way to restrict The Trolls from the forum let me know….. otherwise SP and her/his like are the drunk person spoiling the gathering.
    Rejoice my detractors…. you are free of me at last!…. however so many of you have no passion or interest in our industry…. you are merely agitators…. and not worthy of my and many others time.
    Well done Ros and team…. it’s been an enjoyable and informative hostelry. My best wishes for continued success.
    ……and like Spock….. I am ejected into empty space…. with Captain Ros holding her hand against the Enterprise Velux Window displaying the famous Spock finger gesture V! …..and saying “look for the first OnTheMarket sign and land there!”

    Report
  12. ringi

    In the last few years, smart phone usage has overtaken PC usage for browsing the web.    Therefore sooner or later most website will have to be redesigned  to give a great experience on the smart phones.
    I expect any leading website to have a redesign ever few years given how fast the web is changing.
    Why are people making such a big deal out of this???

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  13. PeeBee

    WOW!!! What a day…

    Back (hopefully) to normality tomorrow, folks!

    Nighty night.

    GPL – when you wake up in the morning NONE of this happened and it is just another lovely posting day – okay?

    ;o)

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  14. PeeBee

    EYE – why are comments not being linked when ‘replying’?

    Report
  15. smile please

    FYI I am not an OTM member!

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  16. smile please

    Pah, amateur level PeeBee!

    I received 18 above in the space of 5 minutes! Surely not all from the same person! 🙂

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  17. PeeBee

    “I have enjoyed reading the daily news stories here on PIE for over 4 years mainly for the entertaining comments.”

    Erm… in the spirit of fair play that’s not strictly true – is it?

    This wonderful pub, PropertyIndustryEye, only opened its’ doors to the public in March 2014.

    Prior to that, our wonderful, hardworking Landlady ran what is now seen as the dive down the road – which has been allowed to freefall into its current state of total disrepair in the very short timeframe since her departure.

    Shame, really – but it shows that in every industry quality counts! ;o)

    The rest of your comment was spot on!

    Thank you for your valued input.  Hope you stick around.

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  18. PeeBee

    “FYI I am not an OTM member!”

    I bet it’s on days like this you wish you were, matey! ;o)

    Report
  19. PeeBee

    “SUBLIMINAL”??

    Sweetie – if they were any more in your face you’d be hard-pushed to breathe!

    Report
  20. smile please

    Not after this weeks ‘Issue’ i will let you know in due course. too much going on today to mention it as it will get lost but really not impressed.

    Report
  21. PeeBee

    Apologies, Robert – I meant 2001.

    I will blame FFS (Fat Finger Syndrome) for the typo… ;o)

    Report
  22. GPL

    Well I have enjoyed, mostly, drinking in this bar…. however the person carrying the nuts around the room today rings loud and clear….. for me it is time to retire as I have no desire to waste time reading or responding to banal comments.
    When we find a way to restrict The Trolls from the forum let me know….. otherwise SP and her/his like are the drunk person spoiling the gathering.
    Rejoice my detractors…. you are free of me at last!…. however so many of you have no passion or interest in our industry…. you are merely agitators…. and not worthy of my and many others time.
    Well done Ros and team…. it’s been an enjoyable and informative hostelry. My best wishes for continued success.
    ……and like Spock….. I am ejected into empty space…. with Captain Ros holding her hand against the Enterprise Velux Window displaying the famous Spock finger gesture V! …..and saying “look for the first OnTheMarket sign and land there!”

    Report
  23. PeeBee

    GPL – DON’T YOU BL00DY DARE!

    Dinna think ye’re gettin’ awa’ Scot free frae here sae lightly, laddie!

    You and I crossed claymores for months, pal – and you took it like a man.  I can’t believe that a couple of wet f@rts in the snug today are going to make you pack in the fun of downing the demon drink with your mates down the local – and you’re certainly not one to sit at home with a shandy in your hand!

    Retract your resignation from Starfleet, that man.

    Scotty did just that – and look where he ended up! ;o)

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  24. smile please

    Sorry GPL – How and why am i a drunk person spoiling a gathering?

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  25. PeeBee

    Which “issue” are you referring to, smile please?

    Report
  26. PeeBee

    SEVEN ‘Dislikes’ – REALLY?

    Well, I’m sorry – but if the Anti-AM/OTM Brigade don’t like the cut of his jib that’s just tough cookie.

    I respected his opinion when I was screaming what you bunch of lightweights can now barely whisper.  We had our battles – but he is fuelled with passion and belief in OTM.

    What have you lot got to ‘believe’ in – to be ‘passionate’ about?

    Oh, yeah – being royally rumped by RM & Z for the rest of your sorry careers.

    There’s websites out there for people like you who happily pay big money for the pleasure of discomfort.

    You might need to adjust your security settings to access them, though…

    Report
  27. PeeBee

    Not you, sp (note lowercase) – the SP he refers to is the #bunnyboiler from EAT – I mean ‘Hell’ – yesterday.

    Report
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