Rightmove is testing a new AI-powered location tool in a small number of areas across Great Britain, that it hopes will help potential buyers learn more about a home’s surrounding location at the point of sending a lead.
The new tool is powered by Google Gemini, an AI-model, and will sit at the bottom of all property listings in a select number of locations, such as Wrexham, Bath and Aberdeen.
Potential buyers wanting to know more about the local area where a property is located, will now be able to see AI-generated guides about its access to green spaces, transport links, local restaurants and bars, fitness facilities and schools.
This new AI-powered location tool is one of a number of explorations by Rightmove to see how AI technology can help at relevant parts of the home-moving journey.
The test is live now and will run for a number of weeks, with Rightmove measuring how home-hunters engage with it in agents’ listings.
Tarah Lourens, Rightmove’s chief technology and operations officer, said: “We’re exploring a number of ways we can help agents and home-movers through AI technology. A natural step when looking at a property is to consider the surrounding location and its amenities, such as green spaces, particular schools or good transport links. Our hope is that this becomes an additional way for home-hunters to find out the information that they need about an area before sending a lead to an agent.”
I’ve got a suggestion how they can easily help agents, stop ripping us off and putting up prices by way about inflation each year! Stop making everything so complicated to compare products and forcing us to take more products to keep the base price sensible.
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While I appreciate Rightmove’s initiative to test an AI-powered location tool, I can’t help but feel it’s akin to adding squirty cream and marshmallows to an instant hot chocolate—more of a superficial enhancement than a substantive improvement.
This seems to be a bolt-on feature that replicates what others have been doing for years. Each day, it appears Rightmove is becoming more of a legacy player, struggling to address pressing issues like compliance with Parts B and C of the material information regulations.
It’s disheartening to see resources devoted to what ultimately feels like a trivial endeavor, especially when many of their agency customers are still grappling with full compliance to the legislated aspects of consumer protection regulations. This raises concerns about either an extreme confidence that enforcement will be lax come June or a willful defiance of the regulations that now govern the industry.
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