The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with what it sees as a post-Christmas and New Year upturn in home-moving activity.
The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.
In September, Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.
The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.
The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.
The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.
Matt Bushby, chief marketing Officer at Rightmove, said: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make toeir move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”
Estate agents told to prepare for ‘post-Christmas upturn in buyer activity’
Nothing else to spend our money on, what a waste, it’s not as if rightmove needs to boost name awareness or fight a running battle a la Coke and Pepsi or Ford and Ferrari with a near peer competitor, people get paid real money to come up with this breathless tosh?
OTM 1
Rightmove aims to build a slam dunk ad strategy starting on Boxing Day
DECEMBER 20, 2023 | MARC DA SILVA
The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with what it sees as a post-Christmas and New Year upturn in home-moving activity.
The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.
In September, Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.
The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.
The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.
The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.
Matt Bushby, chief marketing Officer at Rightmove, said: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make toeir move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”
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Well I think that this is an excellent advert with an appropriate emotional pull that will resonate with potential Rightmove users.
Like them or not (and the general public certainly LOVE them), Rightmove really do know how to promote their brand.
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Is this comment for real (the general public certainly LOVE them)? or are you having a laugh..
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Hi There Hit Man- I certainly wasn’t “having a laugh”. My observation was based on the fact that Rightmove are frequently mentioned as being in the top 50 most visited of websites in the UK by various independent sources – that’s ALL websites, not just property portals or property related sites.
Looks like LOVE to me!
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I don’t think its love, my observation is that Pornhub is visited more than Rightmove and they don’t charge their customers, over 50% of Rightmove visits are agents using the services and checking comparisons.
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I cant wait to see agents comments on the next rate increase, Suckers.
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