Rex Software has launched Buyer Management, a new feature designed to help estate agents manage buyer interactions more efficiently.

Available from today, Buyer Management provides a single view of all buyer information related to each listing, aimed at supporting faster completions and more informed follow-ups.

The feature introduces a buyer-focused CRM interface that consolidates key data points – such as interest levels and viewing history – into accessible tables and workflows.

Buyer Management includes several new tools:

+ Listing Buyer Mode Table: Track and manage buyers at the individual listing level.

+ Contact Buyer Mode Table: View a buyer’s full engagement across multiple listings.

+ Dashboard Follow-ups: Manage and complete post-viewing follow-up tasks.

+ Contact Side Drawer: Take immediate actions such as recording feedback, sending emails, and booking appointments.

Mark Hinkins, commercial director UK at Rex Software, said: “Buyer Management allows agents to focus on conversations, not clicks, which is vital for building relationships that sell properties. At Rex, everything we do revolves around enhancing the experience for buyers and vendors, enabling agents to build a reputation that makes clients choose them first, every time.

“The winning combination of having a full view of your buyer pool and vital data, with the ability to take action instantly in one place, is a game-changer in your approach to managing expectations, improving efficiency and closing those all-important deals sooner.”