Rents fall as market returns to seasonal patterns following recent surge in prices

The letting market saw a post-summer dip in the price of rents in October, following three months of rapidly escalating prices across England.

According to the latest Goodlord Rental Index, the average rent on new tenancies dropped by 11% over the last month, as the heat of July-September dissipated. At the same time, voids lengthened by 29% – from 14 days to 18 – another signal that demand is cooling as we head into the traditionally quieter winter months.

After three months of record breaking rental prices, October saw average rents on new tenancies revert back to levels last seen in May and June 2023. The cost of a rental property in England during October was £1,189 per calendar month (pcm) – an 11% reduction on September’s £1,346pcm.

The average price of rent in October 2023 (£1,189pcm) is now 7% higher than the average price  recorded in October 2022 (£1,111pcm).

All seven English regions monitored by the Index saw a decrease in average prices, with the biggest swing recorded in the South West, where rents reduced from £1,493 per month to £1,190; a drop of 20%.

The South East saw the next biggest shift; with a 16% reduction. Averages decreased from £1,524 in September to £1,284 in October.

The smallest change was recorded in the North East. Prices dropped from £939 to £870; a decline of 7%.

September 2023

October 2023

Month on month % change Previous Month

East Midlands

£1,076

£988

-8.1%

Greater London

£2,275

£2,063

-9.3%

North East

£939

£870

-7.4%

North West

£1,076

£986

-8.3%

South East

£1,524

£1,284

-15.8%

South West

£1,493

£1,190

-20.3%

West Midlands

£1,042

£949

-9.0%

England

£1,346

£1,190

-11.6%

As average rents dropped across the board, the average void period for a property in England lengthened in six of the seven regions monitored. Voids were longer by 29% overall, increasing from 14 days in September to 18 days in October.

There was a very significant increase in the North East, with voids jumping from 9 days to 17, an 88% rise.

The South East saw a 50% increase; with voids lengthening from 12 to 18 days on average.

The only region to record a reduction in the average length of voids was the West Midlands, where they reduced from 22 days to 18.

September 2023

October 2023

Month on Month % change

East Midlands

16

23

43%

Greater London

10

12

20%

North East

9

17

88%

North West

15

18

20%

South East

12

18

50%

South West

14

16

14%

West Midlands

22

18

-18%

England average

14

18

29%

There was also an increase in the average salary of renters taking on new tenancies during October. Average salaries rose from £35,386 in September to £36,135 in October – a rise of 2%.

William Reeve, CEO of Goodlord, commented: “We’ve seen the average level of rent on new tenancies drop from September to October every year for the last four years. It’s therefore not a surprise to see rental prices dropping this month, although the rapidly escalating prices recorded over the summer could easily have had a knock-on effect later into the autumn this year.

“The market is still under a lot of strain and demand continues to outstrip supply, but it’s encouraging to see that seasonable trends are holding strong despite these unprecedented pressures.”

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One Comment

  1. AcornsRNuts

    Rents down in the south west? Not in Bristol. With more demand by tenants and fewer properties available, the law of supply and demand reigns, so rents rise.

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